Marketing

The surveillance state targets state employee’s vehicles; Belgium targets Google’s ad tech business; and brands embrace being targeted by trolls. The post Brokering A Piece; An Antitrust Case, You Say? appeared first on AdExchanger.

Now that the three major agency holding companies have issued their 2025 earnings results and set their strategies in place for 2026 and beyond, it’s fair to ask a few questions. Which will end 2026 in the best shape? And which one is truly built to last, in a media world dominated by platforms and

Developing AI content licensing marketplaces are introducing new pay structures for how publishers could be compensated for the content they allow AI systems to access. Publishers and tech companies are determining how to scale compensation to match the value of the content publishers are allowing AI systems to access. It’s another sign of the evolution

What if the agency holdcos have got it wrong? Over the past month, the groups have settled on a familiar investor script when framing their financial fortunes: AI as margin defense, integration as operating leverage, scale as a moat and automation as productivity. It’s a tidy frame — a way to signal that generative tools won’t

Urban Outfitters last week rolled out ME@UO, its latest bet on micro-creators, joining brands like American Eagle, Express, Home Depot, Lowe’s, and Sephora that are reworking affiliate marketing into always-on, gamified creator programs. These creator programs reward smaller creators for consistent content, signalling a shift in how brands engage and scale influencer marketing.  “It reflects

Agencies have a compute problem. As AI takes over more of their day-to-day work, from writing copy to generating performance reports, it’s introducing a new and deeply unpredictable cost center. Every prompt, every output, every round of agentic back-and-forth costs tokens, and those tokens are variable in ways that neither agencies nor their clients know

The strategic value of commerce data continues to rise, as Infillion snaps up Catalina. Then, a court filing reveals where agencies spend clients’ money. The post Feeding A DSP With Shopper Data appeared first on AdExchanger.

The insurance provider’s “Drive Like an Animal” campaign leveraged AI to reduce production time while still considering consumer sentiment.