Marketing

This week’s Media Briefing explores how the “SaaS-pocalypse” is reaching publishers, as AI coding tools make it easier and cheaper for media companies to build their own apps and workflows — and entering into “build versus buy” discussions around paying for software vendors. Publishers are vibe coding their way into the “SaaS-pocalypse” debate The Economist […]

OpenAI is building the ad measurement infrastructure that would let it compete for performance budgets, not just brand spend.  The AI company is working on a conversion tracking pixel — the same type of tool that sits invisible on millions of sites and tells advertisers exactly what happened after someone saw their ad, according to

This story was first published by Digiday sibling Modern Retail Amazon is hitting pause on a controversial change to its advertising payment system after backlash from sellers who said the update would strain their finances. “We recently let a small number of advertisers know that we’d be updating their available payment methods to pay with

Organic search expertise is the latest in-demand skillset among ad agencies. Media agencies are competing with brands and each other to fill senior roles intended to burnish their capabilities in search engine optimization, AI discoverability and organic search. Digiday identified eight agencies, including both indie and holding company shops, currently advertising for director, assistant director

In 2026, the opportunity between awareness and conversion is where marketing teams can unlock the most value from their budgets. This potential comes from the collective efforts across teams, where branding builds strong awareness on one side, performance drives measurable outcomes through ROAS on the other, and in between lies the chance to create a

CAPI, but make it easy. Conversion APIs have become standard issue for the big ad platforms. The idea is to shift conversion tracking from the browser to the server so it’s less exposed to browser and privacy changes. On paper, CAPI-style setups are table stakes for modern performance marketing. In practice, though, implementing them is

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste. The post Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests appeared first on AdExchanger.

TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. On Wednesday, TelevisaUnivision announced its streaming inventory is now available to buy through the ad planning and activation company fullthrottle.ai’s self-serve platform. The collaboration includes an ad bidder designed to improve both targeting and measurement. For

The days of marketers manually managing their Google search campaigns seem numbered as the industry barrels toward automation in the age of AI.  Today, Google’s AI Max is moving out of beta. With that, campaigns using Dynamic Search Ads (DSA), automatically created assets (ACA) and campaign-level broad match setting will automatically be upgraded to AI