Marketing

No brand safety? No problem. The Onion’s CMO Leila Brillson shares how the iconic satire site is expanding beyond pithy headlines into documentaries and also helping other brands find their snark – all while staying far, far away from generative AI. The post Turning Snark Into Strategy, With The Onion appeared first on AdExchanger.

Search and shopping are starting to collapse into the same place, as AI-driven interfaces encourage users to move from questions to purchases without leaving the conversation. Google is now applying that AI-driven shopping approach directly to its search and advertising systems. Instead of moving from a query to a product page to a checkout screen,…

Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to better rank. The post This Startup Says Good Isn’t Good Enough To Win The AI Search Game appeared first on AdExchanger.

Retail media gets its own special kind of AI agents; xAI has a CSAM problem; and Discord might be trying to go public. The post What’s The Protocol?; It Might Be Time For X To See Itself Out appeared first on AdExchanger.

Plenty has been said about how an image of Venezuela’s deposed president Nicolas Maduro in a Nike tracksuit turned into an unelected viral moment. Far less attention has gone to the conspicuous non-response from Nike itself. There was a time when a brand would have seized on that kind of accidental heat. A knowing post,

A steady economy is emerging as the quiet counterweight to AI’s much-hyped reinvention of the agency holdco model. That, at least, is how Sir Martin Sorrell — the architect of that model and its most persistent critic — sees it. In his telling, AI has yet to graduate from pilot programs into anything that materially

More than three years after advertisers bolted in protest of Elon Musk’s turbulent takeover, nearly all of the top 100 are once again buying ads on the platform now known as X. According to former head of Americas Monique Pintarelli, who recently became its global head of advertising, 97 of the top 100 advertisers have

Last week saw the opening trade show of the year, with the Consumer Electronics Show hosted in Las Vegas, Nevada, and (per usual) a coterie of ad tech companies were on standby. Below is a potted roundup of the headline announcements, the wording of which (along with the causal observations of Digiday staffers), suggests the

As the bigger independent media agencies lick their chops in anticipation of a shakeout of medium-sized clients dropping the agency holding companies, those independents also have wasted no time investing in technology that they believe matches them up effectively. Sometimes that tech can even be free. Horizon Media, the OG of indies, in mid-December announced the