Chief Brand Officer Kyle Watson explains how the company is working to individualize its portfolio, which now includes brands Alani Nu and Rockstar.
How Celsius is building brands — not just beverages — as growth surges Read More »
Mark Zohar, President and CEO, Viafoura For more than a decade, digital publishers have had to make a trade-off regarding social media. Social platforms promised reach, scale and frictionless distribution. In exchange, publishers ceded control of audience relationships, data and, ultimately, trust. Today, that bargain is not working. Social media is imperfect. Feeds are flooded
The brand’s media budget is getting a double digit increase, with TV ads scheduled to air during the 2026 MLB and college football seasons.
Coors Banquet returns to live sports marketing following growth spurt Read More »
Along with ads spotlighting partnerships with the NCAA and U.S. Soccer Federation, the chain is launching a limited podcast tied to March Madness.
Marriott’s March Madness ads show key role hotels play in pregame rituals Read More »
LADbible Group is cutting approximately a dozen staffers on its social video team based in Manchester, in the U.K. This comes after a round of layoffs to the social video team in London last fall, which impacted about 10 people, according to people familiar with the matter. LADbible Group (which operates LADbible, SPORTbible and Betches
Layoffs hit LADbible Group’s social video team amid slower user-generated content growth Read More »
While creators deliver impact across the funnel, most campaigns are still evaluated using outdated proxies, writes the IAB’s Zoe Soon.
Creators work, but measurement doesn’t — yet Read More »
Realtor.com is working with AI marketing startup BrandComms.AI to generate ad creative more quickly and across a wider array of channels. The post How Realtor.com Is Using AI Creative To Expand Its Ad Footprint appeared first on AdExchanger.
How Realtor.com Is Using AI Creative To Expand Its Ad Footprint Read More »
For MolsonCoors, creative effectiveness is about more than just generating buzz. Ad creative needs to boost sales and improve brand health. Who cares how funny or award winning a piece of creative is if it’s not helping sell beer, said Sofia Colucci, North America CMO of Molson Coors, speaking at the Marketecture Live event in
How Molson Coors Keeps Creative Effectiveness On Tap Read More »
Roughly a year ago, not a single Thorne customer answered with “AI engine” when asked in a post‑purchase survey where they had first heard about the vitamin, supplement and wellness brand. Today, roughly 5% of customers say an AI engine pointed them to Thorne, according to Chief Growth Officer Mary Beech on this week’s episode
Healthy Growth In The Age Of AI Read More »
A Drug You Can’t Quit It’s not just you – there are more pharma ads on TV these days. (Sorry, RFK, Jr.!) But the explosion of streaming ads for the treatment of rare maladies suggests that CTV ad targeting isn’t actually all that precise, writes Mike Shields at Next in Media. Here’s what the numbers
Are TV Pharma Ads Really Targeted?; Turning Back The TikTok Clock Read More »
