Content is still king – so long as you measure it correctly, Comscore’s Chief Commercial Officer Steve Bagdasarian told AdExchanger at CES 2026 in Las Vegas. The post Comscore Is Going All In On Cross-Channel, Content-Level Measurement appeared first on AdExchanger.
Comscore Is Going All In On Cross-Channel, Content-Level Measurement Read More »
Wearable items with 65 print and color variations will be available for free to players, allowing for the creation of hundreds of different looks.
Coach expands gaming footprint with The Sims virtual fashions Read More »
Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation. Valvoline is a 160-year-old brand that’s still best known for its off-the-shelf car oil and machine lubrication products. But did you know the company doesn’t even own that business line anymore? Valvoline sold it in
How Valvoline Shifted Marketing Gears When It Became A Pure-Play Retail Brand Read More »
The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.
9 marketing predictions for 2026 as AI fuels polarity Read More »
At NRF, executives described major sales wins while acknowledging the social commerce feature is shaking up several retail fundamentals.
For retail brands, TikTok Shop’s rise brings viral success — and disruption Read More »
The Mars candy brand will hypertarget its big game spot to promote a partnership with delivery platform Gopuff.
Skittles will perform Super Bowl ad live at one consumer’s front door Read More »
No brand safety? No problem. The Onion’s CMO Leila Brillson shares how the iconic satire site is expanding beyond pithy headlines into documentaries and also helping other brands find their snark – all while staying far, far away from generative AI. The post Turning Snark Into Strategy, With The Onion appeared first on AdExchanger.
Turning Snark Into Strategy, With The Onion Read More »
Search and shopping are starting to collapse into the same place, as AI-driven interfaces encourage users to move from questions to purchases without leaving the conversation. Google is now applying that AI-driven shopping approach directly to its search and advertising systems. Instead of moving from a query to a product page to a checkout screen,…
Inside Google’s push to blend AI chat and online shopping Read More »
Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to better rank. The post This Startup Says Good Isn’t Good Enough To Win The AI Search Game appeared first on AdExchanger.
This Startup Says Good Isn’t Good Enough To Win The AI Search Game Read More »
Retail media gets its own special kind of AI agents; xAI has a CSAM problem; and Discord might be trying to go public. The post What’s The Protocol?; It Might Be Time For X To See Itself Out appeared first on AdExchanger.
What’s The Protocol?; It Might Be Time For X To See Itself Out Read More »
