Marketing

The soda’s fan-first strategy has delivered everything from snowy slushies to TV jingles.

The media budgets of U.K. advertisers are set to rise over 7% in the first quarter of 2026, despite worries over supply-chain disruption and low consumer confidence. It’s a sign advertisers aren’t acting to pull or pause media investment in the face of slow economic growth prospects, increased tariffs on goods exported to the United

Agentic marketing is the new battleground for agencies, and Publicis just picked a side. On April 8, Microsoft and Publicis Groupe announced an expanded strategic partnership to build what both companies are calling a full-stack agentic marketing platform. The deal brings together Microsoft’s Azure cloud, Copilot tooling, and AI agent infrastructure with Publicis’ Epsilon identity data layer

Tesco has partnered with Adobe to expand its use of AI in analysing customer data, with the aim of improving marketing targeting and increasing sales, the companies said. The collaboration will combine Adobe’s AI technologies with data from Tesco’s Clubcard loyalty programme, which covers more than 24 million households in the United Kingdom. The scheme

Client meetings sit at the centre of modern service businesses. Revenue is negotiated there. The scope is clarified there. Strategy evolves there. Expectations are reset there. Yet in many organisations, the documentation of those meetings remains informal and vulnerable to interpretation. In client-facing environments, information does not guide execution; it defines accountability. A statement made

The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly. Not the birds-and-bees-type conversation by any means (we’ll save that for the consolidation phase in the future). But an important reality check.

Multicultural publishers aren’t just competing for ad dollars anymore. They’re under pressure to grow and scale their audience to remain competitive in an increasingly selective marketplace. Shrinking referral traffic and cooling diversity budgets have combined to squeeze a category that once saw a surge in brand investment. To adapt, some publishers are turning to tools

Hot 100 Hack Freecash, a rewards-based “get-paid-to” app, shot up the App Store and Google Play charts faster than a Taylor Swift single. The app was marketed heavily on TikTok as an easy way to earn money by playing games and completing surveys. It hit the No. 2 spot in the US App Store after

In 2020, Carson Roney was a college basketball and volleyball player recording dances on a fairly new app called TikTok. Six years later, Roney has 5 million followers on TikTok, nearly 700,000 followers on Instagram, and deals with brands including the NBA, Gatorade and Abercrombie. Roney and her manager, Erin Convey from Wasserman, credit that