Fubo had a good quarter; Kenvue is having a bad time; and the holiday season has started earlier than ever this year. The post Ready, Set, ’Bo; Kimberly-Clark And Johnson & Johnson appeared first on AdExchanger.
Ready, Set, ’Bo; Kimberly-Clark And Johnson & Johnson Read More »
For years, small- to medium-sized businesses without big budgets turned to independent creative shops for their ads. Now, tech tools like Google Pomelli and Canva Grow are offering new AI-powered agency-in-a-box tools, promising everything from brand management to campaign execution. As tech behemoths vie for SMBs (and their ad dollars), independent agencies may soon find
Independent agencies face new frontier as agency-in-a-box tools democratize creativity Read More »
IAB Tech Lab is moving to form a Programmatic Governance Council, an industry-wide body to set clearer rules for transparency and auction integrity across the open internet. Related Insights The Programmatic Marketer The great TID controversy takes another turn as Prebid moves to clarify its position Read More In recent days, multiple sources said any
Subscribe: Apple Podcasts • Spotify “Synthetic audiences” is a new term added to the media and advertising industry’s lexicon in 2025 – though British news publication The Times would prefer a different phrasing. “I got very nervous when you used the words ‘synthetic audiences,’” said Tracy Yaverbaun, gm of The Times and Sunday Times, on
How The Times is using AI to model synthetic focus groups from human audiences Read More »
Following the ubiquitous nature of short-form video, it’s no surprise that short stories, otherwise known as micro dramas, are now attracting attention. These mobile-first shows run just two to three minutes per episode and are shot vertically, but unlike typical short-form clips they trade quick dopamine hits for narrative tension. Each installment feels like a
In Graphic Detail: The rise of micro dramas that are attracting big ad dollars Read More »
This story was first published by Digiday sibling Modern Retail The humble gift guide is taking on even greater importance this holiday season. Beyond driving immediate sales, brands this year are angling to get into gift guides to help them with SEO and GEO, and build overall awareness in the long term. But, rather than
How AI is reinventing the holiday gift guide Read More »
WPP, Digiday has learned, has partnered with analytics firm Sightly to tap its brand mentality platform that suggests content targets based on what marketers want their brands to be associated with. The move signals a era of agencies putting AI to use helping brands help themselves is upon us. And both holding companies and independent
WPP expands AI capabilities to boost brand performance with Sightly partnership Read More »
The PepsiCo brand is reworking 1987’s “No Ordinary Thirst Quencher” and its retro Citrus Cooler flavor to fit the show’s themes and setting.
Gatorade flips iconic ‘80s campaign upside down for ‘Stranger Things’ Read More »
Without a way to show measurable ROI, connected TV could face reduced demand as performance-driven channels like search and social capture spend.
IAB maps best practices for performance-driven CTV ads Read More »
In her first quarterly trading update as CEO, Cindy Rose dubbed the group’s performance “unacceptable” and lacking in execution on key fronts.
WPP losses intensify as hopes turn to AI ‘golden age’ for marketing Read More »
