Marketing

A packaging and pulp manufacturer is not the obvious answer when the conversation turns to programmatic advertisers. That assumption, it turns out, would be a mistake.  Georgia-Pacific sits at the more advanced end of the spectrum, with an in-house programmatic team, lower ad tech costs and media dollars concentrated across a smaller set of buying […]

This piece was first published by Digiday sibling ModernRetail In 2025, the food industry agreed to help “Make America Healthy Again.” The MAHA initiative has largely been pushed by health secretary Robert F. Kennedy Jr. and the Trump Administration. It’s a broad slogan, and the MAHA movement has come to stand for different things in different people’s

The Trade Desk’s commercial results have stabilized following its earnings miss in February. But transparency concerns among media buyers over its programmatic supply chain products are proving persistent. In recent months the company’s OpenPath product has become a focal point for media agency skeptics, Digiday has learned.  Several U.S. media buyers explained that, following investigations

The real risk of generative AI for marketers isn’t bad creative. It’s the rise of the “just good enough” economy.  If that wasn’t already clear, Disney’s deal with OpenAI last week brought it into sharp focus. Yes, the headlines fixated on the billion dollar investment. Yes, there was plenty of speculation about why Disney chose

Broadcast radio inventory is coming to programmatic. Viant struck a deal with iHeartMedia and its Triton Digital advertising platform that will make iHeart’s broadcast radio inventory available through Viant’s DSP, the companies announced Thursday. Viant’s direct integration with iHeartMedia also allows both companies to match their data graphs and create shared IDs for targeting audiences

Lionsgate is ready for its ad tech close-up. The film and TV studio has chosen Comcast’s FreeWheel as its exclusive ad server to help manage and sell the growing volume of ad inventory Lionsgate creates with new FAST and streaming video on-demand TV channels. Lionsgate ran the RFP this year as it “began taking a