The word transparency is bandied about across the media and marketing world, with marketers demanding it (or so they say), and agencies and tech firms insisting they deliver it. But it all feels sometimes like kabuki theater, with larger-than-life protestations and apparent action, but little substance behind what’s being expressed. That’s been a bugaboo for […]
The creator economy had been waiting for a moment like this. For years, influencer marketing had occupied an awkward position on media plans – big enough to matter, not established enough to defend. The measurement was patchy. The contracts were informal. The boardroom case was hard to make. Then in March 2025, Fernando Fernández walked
To engage Gen Z, “It’s That Fresh” includes global partnerships across music, basketball, food, fashion and street culture.
Sprite reasserts cultural bona fides with global platform, brand refresh Read More »
New York, NY — Friday, March 20, 2026 — AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding collaboration across its flagship industry gatherings and reinforcing a shared commitment to elevating more diverse voices across the programmatic advertising ecosystem. The partnership will span Programmatic AI,
The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.
How Coca-Cola embraces a challenger mindset to market Mr. Pibb Read More »
If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are effective in different ways, but each introduces structural limitations that force advertisers to compromise on cost, transparency or execution. With traditional DIO, buyers negotiate directly with
Beyond Programmatic: A New Model For Buying Premium CTV Inventory Read More »
In-games ads have a higher brand recall rate among Hispanic consumers than Instagram ads, per Latino Portal research.
Hispanic consumers and mobile in-game ads: Here’s what the numbers say Read More »
America’s Test Kitchen introduced direct and programmatic buying for its free ad-supported TV channels – marking the first time it’s selling ad inventory as a standalone package. The post America’s Test Kitchen Puts Direct And Programmatic Access On Its Menu appeared first on AdExchanger.
America’s Test Kitchen Puts Direct And Programmatic Access On Its Menu Read More »
Principal-based buying is on the rise, and it’s causing conflict between agencies and ad tech partners. Plus: What are sell-side agents, and how could they help publishers? The post The Media Spend Skim appeared first on AdExchanger.
The Media Spend Skim Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Overfrequency appeared first on AdExchanger.
Comic: Overfrequency Read More »
