Marketing

The pros and cons of the industry’s demand side platforms (DSPs) used to be something only media buyers cared about. Now, it’s a highly competitive patch being fought over by some of the largest companies in tech. The Trade Desk, the sector’s largest independent player, is under pressure from Amazon, while smaller providers like Yahoo, […]

Traditional text-based ad targeting will always have its place. But in an ad marketplace run by AI agents, it may need to be replaced as the primary method of aiming ads. Imagine, instead of having to pick out keywords or check off audience segments, an advertiser could simply set a single value representing the specific

Not too long ago, TikTok was postured as the future of search. Where Google returned links, TikTok served short-form videos showing people how to cook, where to eat and what the ingredients actually looked like. Then large language models (LLMs) arrived and rewrote the dynamics of search entirely. That doesn’t necessarily hurt TikTok, said Isobel

Another year, another recording of the Croisette’s priorities. The money moved, the language shifted and a few things everyone assumed were permanent turned out not to be. Some of this was obvious. Some of it wasn’t. Here’s Digiday’s guide to what’s in and out at the Cannes Lions Festival 2026. InOpenAI courting advertisersOut Perplexity courting advertisers

Brands can reach Walmart’s U.S. customers through YouTube campaigns and see how those ads impact sales. 

Streaming audio and podcasts are already a consumer staple. But advertisers still spend relatively little of their budgets on podcast and streaming music ads, while programmatic workflows and automation are yet to close the gap between ad spend and audience engagement. Today, digital audio represents about 30% of media consumption for the average American adult,