Everyone has an opinion on OpenAI’s revenue prospects; Threads rolls out ads universally; and sports are a bastion of strength for Paramount. The post AI Ad Revenue Drama Sweeps Davos; A Higher Threads Count appeared first on AdExchanger.
AI Ad Revenue Drama Sweeps Davos; A Higher Threads Count Read More »
This week’s Media Briefing examines how publishers are rethinking SEO in 2026, as AI reshapes search and a Google-reliant strategy grows riskier. Who’s giving up on Google? Media’s latest obsession with prediction markets, publisher lawsuits against Google abound, and more. Giving up on Google? If last year was the year AI threw a wrench in
Media Briefing: The anatomy of the publishers’ SEO dilemma Read More »
The creator economy is booming and DICK’s Sporting Goods is vying for a bigger slice of the pie. Applications opened this week for the retailer’s third iteration of its creator program. That in-house program gives Dick’s more control over its relationship with influencers and opens the door for ad revenue from external brand deals. “This
Dick’s invests in in-house influencers as brands seek control Read More »
This story was first published by Digiday sibling Glossy. The 2025 Australian Open champion Madison Keys made her return to the tournament with a first-round win on Tuesday. And another star player from the 2025 tournament has also returned for the 2026 edition: Mecca. “Beauty is the new pillar that we’re looking to incubate with
The Australian Open wants to be ‘the Super Bowl’ for experiential beauty marketing Read More »
This story was first published by Digiday sibling Modern Retail Digital screens may become far more common for shoppers to see in stores this year. Albertsons’ retail media division, Albertsons Media Collective, began piloting an in-store digital display network last summer. The program spanned 80 stores in partnership with digital signage software provider Stratacache. The major grocer
Albertsons is putting digital screens for ads in more than a third of its stores Read More »
We’re calling it: 2026 will be the year AI remakes publishers’ websites — and reader experiences. Publishers like Forbes, Newsweek, Time and The Washington Post are already adding AI tools and features to their websites, but this year those AI-driven onsite experiments will only accelerate. Core to these changes — on their homepages and beyond
Bold Call: AI will rewrite publishers’ websites in 2026 Read More »
The Hershey Company requires practically no advertising. The brand sits right at the warm, gooey center of everyone’s subconscious. That’s how Hershey’s bars can sell on American store shelves for 125 years, in the same boring candy bar wrapper – dull gray letters on a field of brown – without much emphasis on paid media
Hershey’s Undergoes A Brand Update As It Rethinks Paid, Earned And Owned Media Read More »
Discussing the planned $83 billion acquisition, executives pointed to the rising threat of YouTube for advertising and subscription dollars.
Netflix targets $3B in ad revenue while Warner Bros. deal looms Read More »
As viewership grows for the X Games, Jeep is expanding its relationship with the event to span on-site, broadcast, streaming and social media channels.
Jeep goes extreme with enhanced X Games partnership Read More »
Measurement, like buying jeans, is about finding the right fit. For denim brand True Religion, that means looking beyond last-click attribution to see what’s really driving growth, says CMO Kristen D’Arcy on this week’s episode of AdExchanger Talks. Determining incrementality is important for any marketer, but accountability for business results is front and center for
Sizing Up Success Metrics, With The CMO Of True Religion Read More »
