Marketing

Subscribe: Apple Podcasts • Spotify What does it take to sell an influencer agency? That’s the question at the helm of this week’s Digiday Podcast. To answer the question, Jennifer Quigley-Jones joined the show alongside senior marketing reporter Kimeko McCoy and Tim Peterson, executive editor of video and audio at Digiday. Quigley-Jones is founder and CEO […]

This story was first published by Digiday sibling Modern Retail. The escalating conflict among the U.S., Israel and Iran shows no signs of stopping soon, and that is being felt across the global energy markets. In recent days, prices at pumps across the U.S. jumped by about 30% and are headed toward $4 per gallon. The rising

YouTube is releasing a Gemini-powered Creator Partnerships suite of tools designed to help brands more easily find the right creators to work with and automate parts of the process like matching and campaign management.  The tools, whose release coincides with IAB NewFronts, which kicked off yesterday, signal a concerted push to scale creator partnerships by

Air purifier brand BlueAir and the New York Knicks make an odd couple. The Unilever-owned Swedish manufacturer recently signed up to become the NBA franchise’s first “air care” partner, part of a broader effort to reposition its range of purifiers, dehumidifiers and household fragrances as a personal wellness solution rather than a mere white goods

The timing couldn’t have been better for a charm offensive. Weeks after TikTok closed a deal to establish a new majority American-owned entity – ending a years-long legal battle over its future in the U.S. – TikTok gathered around 65 senior marketers at the Four Seasons Hotel in Hampshire, England, for its inaugural CMO Collective.

The dawn of the agentic advertising era has led to a land grab, with industry practitioners now facing an increasingly fragmented marketplace of technical standards and interfaces.  And with headcounts across the board facing cutback after cutback, meaning they have to do more with less, it’s enough to prompt campaign management teams to consider a

During their first combined NewFront event as a fully integrated company, Walmart and Vizio execs announced that unified account logins are coming to smart TVs using Vizio’s operating system. And that identity framework creates a major advertising and data opportunity for advertisers. The post Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad

The age-old question for streaming TV advertisers is, how to target the viewers they want while reaching the scale their businesses need. The quick-serve restaurant operator CKE, which owns Carl’s Jr., Hardee’s and the Red Burrito and Green Burrito brands, initially dealt with the challenge of targeting and scale by consolidating marketing under one national

Google got to talk about its two favorite things during its presentation at the IAB’s NewFronts on Monday: AI and creators. It announced multiple new features coming to YouTube and DV360 for CTV and video advertisers. First up, YouTube is expanding its Creator Partnerships Hub (formerly BrandConnect and FameBit before that) to include a new