The deal would give the broadcaster access to the top connected TV operating system in the U.S. and a wealth of first-party data.
Fox acquires Roku for $22B to accelerate streaming advertising business Read More »
Consumers are becoming choosier about how they spend their money, creating greater competition among brands.
Consumers are worried about a recession. How should brands respond? Read More »
Ask yourself where conversion data goes after a campaign runs. It flows back to the advertiser, the measurement vendor and the DSP. It does not flow back to the SSP. That single fact explains the last 15 years of programmatic power dynamics better than any discussion of algorithms or auction mechanics. The DSP owns outcome
The Future Of Bidding Won’t Be Won By DSPs Alone Read More »
The video game company is enabling brands, including initial partners Coach and Visa, to create, launch and measure campaigns across its library.
EA rolls out advertising platform with enhanced offerings for brands Read More »
Global CMO Valerie Kubizniak digs into plans that include a visual refresh as the chain works to reassert itself in a category it created.
KFC’s brand evolution looks to set the standard for fried chicken QSRs Read More »
Koddi’s new data shows a market already in motion and provides clues about who stands to win.
Agentic AI is rewriting the rules of value and monetization in commerce media Read More »
Whenever a new privacy rule comes on the scene, people immediately look for a workaround. Virginia’s ban on the sale of precise geolocation data will be no exception; its narrow definition of a “sale” almost dares people to try. “There’s a business person right now who doesn’t know my name, but we’ll be best friends
Virginia Is Not For Precise Geolocation Data Lovers Read More »
The dawn of digital advertising came with a seductive promise: the right ad served at the right time to the right person. We were told this paradigm would finally solve John Wanamaker’s century-old conundrum, eliminating the legendary 50% of wasted ad spend. It was a beautiful fantasy. Setting aside the dystopian, “Minority Report”-style surveillance required
The Paradox Of Personalization: Billions Of AI-Tailored Ads Creates A Measurement Mess Read More »
TVision won a jury trial regarding its use of digital signatures to recognize audio content, which Nielsen alleged was infringement. Plus: Consumer wearable hardware businesses often grow quickly but lack staying power. The post Nielsen’s Ill-Fitted Suits; Wearable Do The Ads Go? appeared first on AdExchanger.
Nielsen’s Ill-Fitted Suits; Wearable Do The Ads Go? Read More »
Coca-Cola’s $4 billion media and data account, soon to be reviewed by the soda-maker, is set to be one of the biggest prizes contested by media agencies this year. It’s not just about the media spend, though. In the pitch room later this year, top execs at incumbent WPP and bête noir Publicis Groupe will
