Democracy dies in darkness, but also in newspaper layoffs; The Trade Desk loses its CFO (again); and start saving up for ChatGPT ads now. The post WaPo’s Woes; TTD’s C-Suite Turnover appeared first on AdExchanger.
WaPo’s Woes; TTD’s C-Suite Turnover Read More »
Ads in ChatGPT might be good for OpenAI’s business, but it’s not necessarily a good move for their users. What makes a tool like this feel almost futuristic is the sense that the answer arrives clean — unsponsored, unbothered and untouched by the internet’s usual commercial fingerprints. The second some users start wondering whether a
As ChatGPT’s growth slows, ads look like the next risky move Read More »
Subscribe: Apple Podcasts • Spotify The creator economy is bursting at the seams — or is it that influencer marketing is booming? For an industry that’s big on labeling things, there’s one debate that seemingly has yet to settle: when to call someone an influencer over a creator. The question is: Is there a difference
Digiday staffers tackle the creator vs. influencer divide Read More »
As streaming and connected television (CTV) edge closer to absorbing more of linear TV’s share of budgets this year, programmatic advertising is set to account for a larger slice of the TV advertising pie. The shift is being driven in part by an increasing number of small and medium-sized brands investing in TV, said Travis
Programmatic advertising on TV is set to increase this year Read More »
After a rocky 2025, ad tech entities, particularly “independents,” are taking measures to steady the ship in the coming 12 months, with the exit of The Trade Desk’s CFO (its second in six months) the most high-profile example. Related Insights The Programmatic Marketer The Trade Desk tries to redraw the competitive map with Amazon Read
Cloudflare’s move to bring AI startup Human Native into its stack signals a turning point: licensed, structured content could become a foundation for a more sustainable AI economy. While the ink is pretty fresh on the acquisition, announced on Jan. 15, several media experts and publishers regard it as a signal for how Cloudflare plans
Cloudflare’s Human Native acquisition signals a new content economy for publishers Read More »
The first few days of TikTok’s new ownership have been chaotic. Over the weekend, TikTok ownership changed hands from Chinese company ByteDance to a consortium of majority American companies known as TikTok USDS Joint Venture LLC. As ownership transitioned, users almost immediately experienced technical issues, with thousands of outages reported on DownDetector and creators saying
TikTok’s ownership shake-up sends creators scrambling amid chaos and uncertainty Read More »
Most publishers have no idea that a major part of their video ad delivery will stop working on January 31, roughly one month before Microsoft shuts down the Xandr DSP. For publishers that rely on Prebid and Google Ad Manager, the effects could be immediate and costly. When an advertiser wins a video ad impression
Creative producers companywide will operate under a single global platform to foster collaboration and better tap into generative AI’s potential.
WPP rolls production capabilities into new WPP Production unit Read More »
The DTC disruptor brand pivoted after its latest edgy campaign was rejected for the big game for using profanity.
How Dollar Shave Club is calling out B.S. after a Super Bowl stiff arm Read More »
