Marketing

New year, same problems. Even with Google’s U-turn to keep third-party cookies in Chrome, the race for first-party data hasn’t slowed. If anything, generative AI has accelerated this long-term trend by promising to lower the barrier to entry, allowing internal teams to process, ingest, and normalize more data faster. Brands and their agency partners are still […]

CES functioned less as a turning point than a temperature check for the ad industry. Behind the stage demos and glossy AI announcements, the advertising industry arrived in Las Vegas with a quieter set of questions than previous years. Q4 held up better than feared but not well enough to justify old certainties. Budgets remained cautious.

New spots star Megan Thee Stallion as Pro-Tina, a peppy instructor in the Richard Simmons mold who sips Dunkin’s new Protein Refreshers. 

From afar, it looks like Google had a rough year. It was found guilty of operating an illegal search monopoly and a publisher ad tech monopoly, not to mention getting hit with a raft of civil antitrust suits brought by ad tech But zoom in a bit and it becomes clear that the past year

A brief jump in Zeta Global’s share price following its OpenAI partnership says less about market excitement and more about where AI-driven marketing technology is heading. Investors responded to the signal that Zeta is pushing its platform beyond reporting and orchestration tools toward something closer to an operating layer for marketing decisions. At the centre…

In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial role in streamlining marketing efforts and enhancing personalisation. By using technology, companies can achieve higher efficiency and engagement with their target audiences. In today’s dynamic marketplace, B2B marketing strategies are evolving continuously to meet new demands. The…