Yum Brands and WPP officials discussed how they are operationalizing AI as the tech matures at the IAB’s annual Public Policy & Legal Summit.
How brands, agencies are operationalizing AI as the tech matures Read More »
A trio of tough-talking citrus mascots anchor a new creative platform around authenticity and support the launch of a dirty soda-inspired product line.
Mike’s Hard Lemonade looks to win over Gen Z with animated lemons Read More »
The brand’s first global campaign focused on gaming includes limited-edition packaging with a QR code that unlocks special challenges and rewards.
Fanta reaches out to gamers with Xbox anniversary collaboration Read More »
No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to the original promise of the open internet. Programmatic was supposed to give marketers the freedom to reach audiences anywhere online by combining data, automation and inventory from across the web. Instead, the ecosystem has steadily moved in the
Reclaiming The Original Promise Of Programmatic Read More »
It’s widely reported that anywhere from 20% to 30% of programmatic video spend is lost due to supply-side misrepresentation, invalid traffic and low-quality inventory. That’s billions in wasted ad spend – not to mention billions in ad revenue siphoned away from premium publishers – further eroding high-quality video inventory. If programmatic video is going to mature
Programmatic Video’s Waste Problem Is A Growth Lever – If We Choose To Pull It Read More »
Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI experiment at the NewFronts.
Albertsons on its ChatGPT ads test and push for retail media transparency Read More »
Brian Norris started his career in TV sales at Lifetime in 1999, a job that bears little resemblance to what he does today as CRO of The E.W. Scripps Company. Back then, TV meant “linear,” ad sales meant “traditional GRPs” and the buyers were almost exclusively large brands working through holding companies, he says on
Why Scripps Is All In On Women’s Sports Read More »
Criteo is widening access to its performance media stack with the full rollout fo full self-service capabilities for its GO platform as it looks to capture a broader base of small and mid-sized advertisers, bringing itself into more direct competition with Amazon and Google. Related Insights Media Buying How Criteo is turning LLMs into its
Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth Read More »
A new wave of campaigns in fast food is starting to look like structured experiences. In recent efforts by McDonald’s, meals now come with collectables and digital features built into the design. The aim is to keep customers coming back. The idea is simple. A customer takes part in a system that encourages them to
McDonald’s collectables bring customers back Read More »
The idea that “all media isn’t created equal” is one of the oldest cliches in advertising. But programmatic ad tech often overlooks the nuances of media quality and even the content itself when bidding on ad impressions. The prevailing theory now holds that ad formats and creative can be standardized and commoditized, since, after all,
CIMM Is Out To Prove That All Media Isn’t Equal Read More »
