Marketing

ADWEEK was on hand to see the brands at a recent match between France and Senegal.

Absolut, Nike, Liquid Death, Etsy, and more are behind the week’s most notable ads.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: The Cannes-Can appeared first on AdExchanger.

Fanatics Sportsbook recently adopted a different approach to its performance marketing, especially on CTV, after experimenting with ad tech outfit Cognitiv, which led it to move toward a more system-led approach.  For years, performance marketers have built campaigns around the premise of defining the ideal customer, identifying where that audience spends time, and then placing

Marketers are nervous about agentic media buying. WPP is betting governance is the answer.  Which is why alongside the launch of its Buyer Agent for Video yesterday (June 18), it unveiled a coalition of premium media owners including Disney, Netflix, NBCUniversal, Paramount and Fox as well as standards bodies IAB Tech Lab and Prebid.org. It

Have you ever binge-watched a show on a streamer that carries advertising, only to see the same unskippable ad over and over again — to the point where you swear you’ll never buy that product because they’ve hounded you and interrupted your content experience?  Omnicom, via its Omnicom Media and Omnicom Production arms, plans to

Scott Fenton has a man bun, tattoos, and a Travis Scott sneaker collection visible over his shoulder on Zoom calls. He is also, improbably, the brand director of Chelsea Football Club — a role that, at most Premier League clubs, is still written up as a commercial function: ticketing and memberships, partnership activation, fanbase growth,

OpenAI’s advertising platform remains a building site, but marketers remain incredibly keen to forge alliances with the generative AI leader. L’Oréal is the latest to strike a deal, this week unveiling a partnership to give it a leg up in product discovery and to use the organization’s latest models in its CreAItech marketing production system.

Ahead of any given Cannes, at 7:49 a.m. a villa is being checked for internet speed. Thirty minutes away at the airport in Nice, a flight has just landed, while a driver is already working through three last minute amended pick up lists and a detour on his phone. On the Croisette, a beach stage

Stagwell has launched The Media Machine, a media-side extension of The Machine, Digiday has learned. The Media Machine is essentially the challenger holding company’s equivalent of an operating system, powered and empowered by AI.  The Media Machine extends what Stagwell has spent the better part of two years building with The Machine (but which formally