Ad tech’s shift from an industry littered with point solutions to one built around integrated stacks has been underway for a while. It was only a matter of time before the acronyms followed. Unified advertising platforms (UAP) is one such term. It hasn’t fully landed in the industry’s vocabulary yet, but give it time. It […]
WTF is a unified ad platform? Read More »
The Trade Desk made $689 million in Q1 2026, up 12% from the period last year, while its net income and profit margin dipped slightly to $40 million and 6%, respectively, according to its quarterly earnings report on Thursday. The Trade Desk CEO Jeff Green warned of difficult macroeconomic headwinds that make for cautious marketers.
The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality Read More »
The Trade Desk’s Q1 revenues of $689 million may suggest holding-company spats are a mere bump in the road, but confirming the exit of CSO Samantha Jacobson hours before its market disclosure shows complications can come from all directions. The demand-side platform’s earnings release came as supply-side platform PubMatic reported revenue of $62.6 million for
Between a new quarterly earnings report and the launch of an updated video AI tool, Tuesday was a big day for CTV platform MNTN. The post MNTN Wants Its AI Video Ad Generator To Stand Apart From Its CTV Platform appeared first on AdExchanger.
MNTN Wants Its AI Video Ad Generator To Stand Apart From Its CTV Platform Read More »
As founding partner for the International Dance League’s 2026 season, the marketer gains access to an audience that aligns with its target demographic.
E.l.f. spotlights competitive dance with new sponsorship Read More »
The CPG giant highlighted innovations like its new protein-packed Kraft Mac & Cheese and a five-year sponsorship deal with the NFL.
Kraft Heinz hikes marketing spend 37% as turnaround takes shape Read More »
The Mondelēz-owned snack bar brand’s “Easy to Love” campaign represents its first major creative push in nearly a decade.
Luna Bar strategizes new era with social ads starring Jessica Alba Read More »
Jenna Bromberg digs into recent moves around marketing co-ops and agency partners and how the chain is working with Google Cloud on AI.
Papa Johns’ CMO on driving cultural relevance with a ‘Toy Story’ tie-up Read More »
OpenAI’s ads business is going global. Over the coming weeks it will start testing ads in its ChatGPT AI-powered chatbot in the U.K., Brazil, Japan, South Korea and Mexico. Those countries join the U.S., Canada, Australia and New Zealand as markets where advertisers can buy ads in the app, though not all markets are equal.
Half of Magnite’s C-suite may be heading out the door, but the company still posted strong Q1 numbers – and leadership is quick to predict that Magnite will prevail in its battles with both Google and The Trade Desk. (#manifesting?) Magnite’s total first quarter revenue was up 6% year over year to $164.4 million thanks to
Magnite Says It’s Not Afraid Of The Agentic Era – Or Of Google Read More »
