Marketing

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: The Ten Plagues Of Programmatic appeared first on AdExchanger.

Spotify expands its ad offerings; the case on a fraudulent real estate campaign draws to a close; and browsers must provide GPC opt-outs starting next year. The post Johnny On The Spotify; DOJ Closes The Book On A Rental Ads Scam appeared first on AdExchanger.

Between the Super Bowl, 2026 Winter Olympics and FIFA World Cup, there is no shortage of sports marketing opportunities this year. But global ad spend has increased, and brands like Grey Goose, John Deere and Lavazza coffee brand are investing in pre-existing, long-standing partnerships instead of chasing this year’s live sports calendar. Blame it on

Every time a transparency crisis rattles programmatic, the same reflex kicks in: rivals circle, sales decks get dusted off and emails go out, it is one of ad tech’s more reliable habits, and one of its more reliably ineffective ones. The Trade Deal’s falling out with Publicis is the latest to trigger it. Competitors have

Agency trading desks spent a decade trying to live down what they were. Horizon Media thinks it’s finally figured out what they should become.  It’s building what it describes internally as an “orchestration and intelligence” layer that sits above ad tech rather than alongside it. The idea: plug every relevant media marketplace partner – demand-side

This story was first published by Digiday sibling ModernRetail Amazon will impose a 3.5% fuel and logistics surcharge on merchants’ fulfillment fees beginning April 17, as rising fuel costs tied to conflict in the Middle East pressure supply chains. “Elevated costs in fulfillment and logistics have increased the cost of operating across the industry. We

This story was first published by Digiday sibling Glossy Fenty Beauty is taking its community-first strategy into messaging. On Wednesday, the Fenty Beauty brand launched “Rose Amber,” an AI-powered beauty advisor built for WhatsApp, marking its first formal partnership with the platform in the U.S. The experience allows users to chat directly with the brand

As TV evolves into a more immersive storefront experience, there are new opportunities for advertisers to open up two-way interactions with consumers. To keep pace with this shift from viewership to commerce, advertisers need modern strategies to navigate the wealth of data available to refine their campaigns — from targeting and messaging to optimization and

The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad spend.