Marketing

Traffic is down, but publisher content is still driving purchases. Partnerize’s new attribution model lets publishers see what’s working and strike fair compensation deals. The post Partnerize Wants To Reimagine Affiliate Attribution – And It Doesn’t Involve Clicks appeared first on AdExchanger.

Since I coined the term “Outcomes Era” in November 2024, it’s drawn both fervent support and sharp criticism. Companies like Viant, tvScientific, Permutive and Chalice have adopted it. Industry figures such as Terry Kawaja have used it to frame the ad tech moment. Others, however, argue the Outcomes Era is already fading. But the evidence

Meta’s Bad Bets The metaverse is all but dead, and its demise is a cautionary tale for Big Tech’s AI ambitions. In December, Mark Zuckerberg instructed Meta’s business divisions to cut expenditures by 10%, Fast Company reports. But Reality Labs – the group responsible for developing metaverse hardware and experiences that reportedly lost $73 billion

This story was first published by Digiday sibling Modern Retail. Six years ago, independent technology analyst Ben Thompson, who authors the Stratechery newsletter, wrote, “Everyone in commerce is, whether they realize it or not, in the Anti-Amazon Alliance.” At the time, he was describing how retailers and tech companies were increasingly banding together to give merchants

Large language models – the ChatGPT class of AI – are welcome almost everywhere except where ad dollars are actually spent. Yes, it sounds contrarian. Planning, buying and optimization autonomously by LLM-powered agents are always framed as just over the horizon.  In practice, that switch remains conspicuously off.  Continue reading this article on digiday.com. Sign

This week’s Future of TV Briefing looks at what brands spending more money to promote creators’ content means for creator compensation models. Pay to play Netflix’s live programming product, Fox’s creator studio and more Pay to play The Interactive Advertising Bureau’s recent Creator Ad Spend & Strategy report featured an eye-popping stat that I don’t

If 2025 was the year AI-generated content flooded social media platforms, 2026 will be the year both brands and creators truly reckon with it. With AI-generated content so easy to make, it’s crunch time for brands, creators, and platforms. Particularly given a deepening desire among consumers for something only humans can provide: authenticity. As influencer