Marketing

If you filed a fertility claim in the past two months and your insurance covers IVF, there’s a decent chance an IVF clinic is trying to reach you right now. And if you’ve been browsing plastic surgery options abroad, same deal: A medical tourism practice wants you in their target audience. These are the types

Prepaid wireless has a perception problem. It tends to get treated as one big, undifferentiated category, with the lingering stigma that it’s the only option for people shut out of traditional plans. But prepaid customers run the gamut from families watching every dollar to people who could easily go postpaid but simply prefer not to

The US department store brand and household name, Macy’s, has rolled out a AI-powered chatbot in the form of a shopping assistant for its online customers. The company had been working on a bespoke AI agent for nearly six months, according to PAYMNTS [account wall] before changing the technological basis of the project to Gemini

Media fragmentation is the ultimate paradox. There are more places than ever to reach an audience, but it has become increasingly difficult to grab their attention. And when attention is so divided, it’s hard to “feel confident that you’re reaching the right customer at the right time,” said Andrea Steele, director of media and marketing

Sales Support Like all walled garden giants, Amazon wants to be a one-stop shop for advertising. But, behind the scenes, it quietly relies on third parties to sell some inventory on owned-and-operated properties, The Information reports. Over the past year, Amazon contracted two outside partners to sell ads on Twitch and has reached out to

Tariffs dented Temu’s U.S. opportunity. Its ad spending has followed. The Chinese e-commerce giant slashed its U.S. ad spend across nearly every major social media platform in 2026, according to data from Sensor Tower. It went from being X’s single largest advertiser between January to May 2025, to the 51st largest in the same time

Publishers are quietly leaning harder on paid traffic to offset referral traffic declines, treating it as a lifeline for audience growth in a world where search referrals may eventually “go to zero.” For many audience development teams, the question is no longer whether to buy traffic, but how far they can push it without tipping

It’s been a decade since the infamous K2 report was issued by the Association of National Advertisers, which blew open the longtime opaque practice of media agencies holding onto rebates from publishers (instead of passing them back to their clients) as well as pursuing principal media under unclear contracts with clients. And just as its