Marketing

Patrick Roman Gut, svp, head of new business, Adstra Modern business relies heavily on the concept of identity and understanding customers and their preferences. The most common proving ground for the concept of identity has long been advertising. Marketers were the first to demand real-time resolution of individuals across platforms, devices and environments. That pressure […]

Regardless of what agency brand they work for, all staff will now use @omc.com emails.

You’d think the United States Congress would have bigger things to worry about right now than figuring out where and when football games are airing… and yet. The post A Not-So-Modest Proposal For A Sports-Specific CTV Viewing Guide appeared first on AdExchanger.

Floods, hurricanes and record-breaking heatwaves aren’t usually seen as marketing opportunities. But for Science Moms, a nonprofit and nonpartisan organization composed of climate scientists who are also mothers, these moments are key. Their goal of raising climate change awareness hits home especially hard during extreme weather events. People tend to seek out information about a

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: The New Thought Leadership? appeared first on AdExchanger.

TikTok isn’t quite such a success for luxury beauty brands anymore; expect even more tariff uncertainty; and LLMs have a hard time with “the taxonomy problem.” The post The Macros Or The Attros; Another Twist In The Trump Tariff Drama appeared first on AdExchanger.

Digiday editors asked the Digiday+ community for any questions it had during their first Ask Our Editors event on Thursday, which covered off expectations for the Google trial, updates on M&A activity and privacy workarounds. Digiday editor in chief Jim Cooper kicked off the conversation between Seb Joseph, executive director of news and Ronan Shields,