A new campaign uses tongue-in-cheek humor to emphasize that the carrier is not reinventing the wheel in ditching a decades-old open seating approach.
Southwest argues seating policy changes are NBD in cheeky new ads Read More »
Only 18% of neurodivergent creative industry professionals request accommodations at work, per research from Understood, Havas and the 4As.
48% of creatives identify as neurodivergent: Here’s what the numbers say Read More »
Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers on their next trip.
Uber Advertising brings Ride Offers to international markets Read More »
As digital marketing navigates tighter budgets, evolving AI integration, and shifting consumer expectations, 2025 presents both challenges and opportunities. Brandwatch’s recent report highlights key trends poised to shape the industry. 1. Unexpected Brand Collaborations Brands are increasingly forming unconventional partnerships that captivate audiences and expand reach. Examples include CeraVe teaming up with Michael Cera and…
Top digital marketing trends to watch in 2025 Read More »
Use AI-powered insights to protect your brand reputation, outsmart competitors, and craft a data-driven social media strategy that converts With billions of active users worldwide, social media is a treasure trove of insights into what your audience is thinking and feeling. But your organisation needs a fast and easy way to get those insights, make…
8 reasons to add social listening to your marketing stack Read More »
Like so many of us in this industry, I like to think that knowing how the proverbial sausage gets made leaves me less susceptible to advertising’s influence. Even still, there’s something about travel commercials – especially ones produced by tourism boards – that always make me want to pack up and go to whatever fun
How Visit Savannah Finds Its Target “Luxury” Traveler On CTV Channels Read More »
The web is dying. Not the internet. That will endure. But the web as we have known it for three decades is on its way out. The ecosystem of interconnected pages, search-driven discovery and advertising-supported content is being systematically dismantled by the very companies that built it. As the Wall Street Journal reported this month,
From Clicks To Connections: Three Essential Tips For The Post-Traffic Era Read More »
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: “Yeah, But What’s Your Conversion Rate?” appeared first on AdExchanger.
Comic: “Yeah, But What’s Your Conversion Rate?” Read More »
DV360’s Empty Throne One juicy narrative in ad tech is the simmering rivalry between Amazon DSP and The Trade Desk. This comes despite (or perhaps partly because of) both companies’ disavowals of any such rivalry. “I don’t really consider them a competitor,” TTD CEO Jeff Green said about Amazon during the company’s earnings report last
In Ad Tech, It’s Los Angeles Or Seattle?; Sharp As Sharks Or Ninjas Read More »
As more ad dollars become digital dollars, brands are changing how they use more traditional marketing methods. Marketers at Coca-Cola’s Sprite have been relying on digital out-of-home (DOOH) to cut through the summer heat, for example. Alongside paid social activations on Meta, as well as online video and digital display units, the brand is running
