Meta and X gave the green light to AI-generated ads that called for the gassing of immigrants in concentration camps and the burning of synagogues ahead of Germany’s federal elections on Feb. 23, according to new research from corporate accountability group Eko. The watchdog submitted 10 extremist ads filled with hate speech to both platforms…
Launching a TV channel typically starts with zeroing in on a specific target audience or a genre to program around. Figuring out how to sell ads against that programming comes later – you know, once there’s inventory to pitch. But for Creator TV, a free ad-supported TV (FAST) streaming channel that went live in January,
CTV Ad Platform Sabio Tries To Get Into The TV Production Game Read More »
Advertising offerings continue to be a growth driver for the big box retailer, which saw revenue increase 4.1% in Q4.
Walmart’s global ad biz grew 27% in 2024 ahead of Vizio integration Read More »
A number of big brands are reportedly now considering a resumption of ad spend on X.
Sociable: Musk’s newfound political influence could spark financial turnaround for X Read More »
If someone sends the “u up?” text late at night, there’s usually a saucy connotation. But Ikea put a cheeky spin on the phrase in its latest marketing stunt. Just after Valentine’s Day, the brand began sliding into people’s DMs (direct messages) between 10pm and 5am with the simple message: “U up?” Those who responded…
Ikea Slides into DMs with a Cheeky Offer for Late-Night Scrollers Read More »
AI chip startup Groq has hired Chelsey Susin Kantor as its chief marketing officer (CMO), ADWEEK can exclusively share. A self-proclaimed “math and science kid-turned-marketer,” Kantor has spent her career connecting her background in engineering, science, and technology with marketing. She joins from Brand.AI, an AI-powered operating system she co-founded in 2023. She also held…
AI Platform Groq Hires Chelsey Susin Kantor as CMO Read More »
Johannes Leonardo helped craft a social-first campaign that captures true-to-life conversations between stars from different generations.
Campaign Trail: Sprite locks in NBA stars Anthony Edwards, Kevin Garnett Read More »
Since Connatix and JW Player first announced their merger in October, JWP Connatix – a temporary name for the newly joined companies – says things are going well at the six-month mark. The two video monetization platforms see their tech stacks as complementary, hence the merger. JW Player renders videos on thousands of websites, while
What’s Next For JWP Connatix: SSAI, Contextual Advertising And A New Name Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Data Minimization appeared first on AdExchanger.
Comic: Data Minimization Read More »
More dollars are flowing through the Amazon ads machine. Plus, are advertisers coming back to X out of fear of the Trump administration? The post Not Just For Prime; Fearing Reprisals, Agencies Crawl Back To X appeared first on AdExchanger.
Not Just For Prime; Fearing Reprisals, Agencies Crawl Back To X Read More »
