Bridging Strategic Media and the Power of Creators
How to scale authentic creator-driven campaigns that move the needle across the entire funnel.
Bridging Strategic Media and the Power of Creators Read More »
Marketing
Why rethinking syndication will help publishers succeed in the AI era
Mark Carlson, CEO, SimpleFeed With the rapid decline in search and social referrals, publishers have never faced a more challenging environment. Even Google admits the open web is “in rapid decline.” How do publishers reach viewers, build brand recognition and generate revenue? Syndication is an answer Smart publishers are re-emphasizing content syndication to reach customers
Why rethinking syndication will help publishers succeed in the AI era Read More »
Google Rolls Out Chatbot Agents For Marketers
The long-awaited Googlebots are here. Which is to say, Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor. Google debuted the two in-platform chatbot solutions at Google Marketing Live in May and is now rolling these bots out to all English-language accounts, Google VP of
Google Rolls Out Chatbot Agents For Marketers Read More »
Owning the Beat ith Wyclef Jean, Jason Ma, and Madeline Nelson
Take a look at how technology, brand collaboration, and artist empowerment are reshaping the business of music.
Owning the Beat ith Wyclef Jean, Jason Ma, and Madeline Nelson Read More »
Marketers must wrestle with vanishing middle class in 2026: WARC
Rising costs and job insecurity are pushing marketers to focus on “affordability tension” and changing consumer milestones like having kids.
Marketers must wrestle with vanishing middle class in 2026: WARC Read More »
How McDonald’s turned K-pop fandom into a mass-market cultural play
An experiential activation around the BTS-inspired TinyTAN Happy Meal helped the fast food giant benefit from buzz around the group’s return.
How McDonald’s turned K-pop fandom into a mass-market cultural play Read More »
Nextdoor Gives Its Local Ad Platform An AI-Powered Upgrade
Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather-based ad targeting and expanded video ad formats. It’s also testing generative AI creative, AI-powered targeting recommendations and expanded personalization options for image-based ads. These are all
Nextdoor Gives Its Local Ad Platform An AI-Powered Upgrade Read More »
Visa finally joins Asia Pacific’s QR payment party—but is it too late?
Visa’s November 12 announcement of its Scan to Pay solution for QR payment adoption across Asia Pacific raises a fundamental question: what took so long, and does anyone actually need this? The payment network giant has launched partnerships with digital wallets including Samsung Wallet across eight Asia Pacific markets (Australia, Hong Kong, Japan, Malaysia, Singapore,…
Visa finally joins Asia Pacific’s QR payment party—but is it too late? Read More »
Everyone’s A Little Scared Of AI – Even The CEO Of This AI-Powered Platform
AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to execution and measurement. At the same time, some consumers are becoming increasingly skeptical as they question the authenticity and human touch of the content they encounter. “There is a lot of negative backlash against AI-generated content
Everyone’s A Little Scared Of AI – Even The CEO Of This AI-Powered Platform Read More »
Braving The Elements; How Will The Agents Be Paid?
Lesser-known browser Brave comes out of the woodwork; agentic chatbots require new ad practices; and private equity can endanger both brands and publishers. The post Braving The Elements; How Will The Agents Be Paid? appeared first on AdExchanger.
Braving The Elements; How Will The Agents Be Paid? Read More »