Marketing

Twitch is opening its own Fortnite Creative experience, called “The Glitch,” on Friday, promoted by Twitch streamers and featuring advertisers such as Domino’s and Peloton. It’s an acknowledgment of the inflow of gamers’ eyeballs and attention into the metaverse in 2024 — and an attempt to assert Twitch’s gaming-community dominance in this new world. Twitch first […]

As if it’s not already the dominant agency holding company, Publicis just announced an acquisition that strengthens its commerce abilities, by purchasing Mars United Commerce for an undisclosed sum.  Formerly the Mars Agency, Mars United Commerce (MUC) is an independent commerce marketing company that helps guide marketers on how to best reach consumers in online

On this week’s podcast, we open with a refresher on the four antitrust claims being debated at the Google antitrust trial – the ad server, the ad network, the ad exchange and tying those products together – and we analyze the most standout testimony of the week. On Wednesday, Daily Mail Chief Digital Officer Matthew

Past fan-submitted winners have ranked highly on USA Today’s Ad Meter while Doritos’ own output in recent years has not performed as well. 

Has the Federal Trade Commission been overstepping its bounds? Yes, according to newly appointed Republican FTC Commissioner Melissa Holyoak. “We must act within the authority granted by Congress,” Holyoak said on Tuesday during an address at an ad law conference hosted in New York City by the National Advertising Division, a self-regulatory organization that helps