Marketing

If you were playing AI bingo at the IAPP’s Global Summit in Washington, DC, on Monday, your card filled up fast. Nearly every vendor booth in the exhibition hall at the event, which is one of the largest annual gatherings of privacy professionals in the US, bragged about its tech being “AI forward” or “AI […]

Deduplicated Dollars Much ado has been made of late about The Trade Desk’s data fees.  Well, TTD is making a change to its fee structure, overhauling how the DSP pays ID providers. But it’s unclear how it will affect how advertisers pay to apply data to their campaigns. Going forward, TTD will pay ID providers

It’s been more than a year since the ink dried on Walmart’s Vizio acquisition. At the IAB NewFronts last week, the retailer finally lifted the veil on what the deal means for advertisers — though marketers say its measurement and attribution capabilities remain a sticking point. Walmart and Vizio are slated to roll out a

This story was originally published on sister site, Modern Retail. As every brand and retailer grapples with the implications of artificial intelligence, they’re having to ask themselves tough questions about where they will and won’t use AI, and what their guiding principles are as they experiment with seemingly endless use cases. E.l.f. Beauty’s guiding principle

For all the buy-side noise, publishers say OpenPath revenue has largely held up – give or take a few sharp dips and recoveries in recent months.  Nine publishers Digiday spoke to said their OpenPath revenue and yields have been strong over the last six months, with three saying they’d seen double-digit growth in CPMs at

That question stopped being hypothetical last week. The U.S. sent Iran a 15-point ceasefire plan; Tehran called it “maximalist and unreasonable” and denied talks were even happening. Oil climbed back above $106. The White House began quietly modelling $200. Since then, Trump has threatened to obliterate Iran’s oil facilities, Iranian forces continue to attack across

This week’s Future of TV Briefing looks at what publishers have to offer creators as more media outlets enlist independent video makers. The publisher-creator dynamic Netflix’s NFL slate, AI slop the show and more The publisher-creator dynamic Publishers increasingly want to work with creators. But why should creators want to work with publishers? This is

01 Introduction Over the past year, publishers have grappled with a volatile economic climate including persistent inflation and cautious consumer spending. Many publishers have accelerated efforts to diversify their revenue streams through ads, events and bundled subscriptions and have started to shift search strategies in the face of AI-driven, zero-click search. Bearing all of this

A trio of tough-talking citrus mascots anchor a new creative platform around authenticity and support the launch of a dirty soda-inspired product line.