Digital Marketing

“Gunsmoke” was the series with the most-streamed minutes on FAST platforms from Oct. 2025-April 2026, at 22.5 billion minutes on Pluto TV, according to Peer39, a digital media data company.

Disney slipped around half a share point to 10.3% and NBCU/Versant Media remained the same with a combined 8.2% share. Fox, with its proposed Roku acquisition, would have a 9.9% share – for third place behind Disney.

Amazon has launched a program called Alexa+ Agentic Ads that it says will allow customers to make purchases without leaving the ad, Ad Exchanger reports from Cannes. The ads have a visual feature that appears on Amazon Echo Show device screens. This comes as there is a lack of enthusiasm over the increased ad load on Amazon devices. Amazon Echo Shows

Podcast host Libsyn claims that a campaign for a quick-service restaurant chain boosted awareness, purchase intent and brand favorability among Gen Z consumers, Inside Radio reports. The chain was not identified, but the company says it already enjoyed broad recognition by the younger audience. The campaign featured podcast host endorsements, video integrations, social media amplification

TikTok and fitness-tracking app Strava are launching a pan-European “Local Movement Fund” in which both companies will fund local clubs and fitness communities and tap creator-ambassadors specializing in exercise content.

Meta has begun testing a stand-alone AI-powered companion app designed to be a “homebase” for Facebook creators looking to build their audiences on the tech giant’s flagship platform.

The Weather Channel remains the most trusted news source even as overall trust in media declines, YouGov reports. The 2026 Trust in Media survey by YouGov found that Americans are 50% more likely to call The Weather Channel trustworthy than untrustworthy. PBS (+26) and The Wall Street Journal (+22) follow. The least-trusted outlets are Breitbart News (-12), One America News (-10), and Fox News (-10). The Weather

Elisabeth Murdoch, a member of the Murdoch media family, is one of a group of strategic investors backing Piers Morgan’s effort to turn Piers Morgan Uncensored, a YouTube talk show, into a global media network, Inc. reports. The round was  led by Raine Ventures and Antenna Group, Elizabeth Murdoch’s investment is outside the structure of the Murdoch family’s media

A majority of judges on New York’s highest court signaled this week that they would uphold a law requiring social platforms to accept complaints about offensive speech — including speech protected by the First Amendment.

The massive volume of water required to keep data centers running has become an environmental and regulatory challenge as use of AI and cloud services for advertising and business accelerates.