Digital Marketing

Consumers like to be educated, not sold. Today’s audience is more advanced and knows the difference.

Marketing and advertising agencies are enjoying strong demand for their services, but late payments are causing cash flow problems, the Kaplan Group found in a study, Storyboard 18 reports. The study found that 97% of agencies experience delayed payments, and 71% say one in four invoices is paid late.

The Trade Desk has been impacted over a highly public condemnation by Publicis due to a “failed” audit. Where does CTV fit in?

Artificial intelligence, while widely covered in the media, ranks at the bottom of the new sources used by Americans, a new Pew Research poll found, according to Mediaite. Of the individuals surveyed, 35% look to their preferred news organization for breaking news, 28% use search engines like Google or Bing. Only 1% turn to AI

Last month, Disney struck a three-year licensing partnership with Open AI for its Sora platform, allowing consumers to create short-form videos based on Disney. As part of the deal, Disney was to take a $1 billion stake in OpenAI.

The New York Times has returned to court, saying in a motion that the Defense Department’s policy of moving the press to a separate annex does not comply with the prior court order issued by a federal judge, NPR reports. “We filed it because, instead of abiding by and following the judge’s order and opinion,

When respondents were asked to identify top original programming with its premium streamer, only one hit the 50% level correctly with its streamer association: Netflix’s “Squid Game.”

“Bait” is comedic at times, but it can suddenly veer into dark dramatic territory in the blink of an eye.

Local news is the biggest casualty as Hollywood studios merge and streaming now accounts for 40% of all viewing, Paste reports. The FCC has approved Nexstar Media Group’s $6.2 billion merger with its competitor Tegna, and Nexstar would own 15% of all television stations in the U.S. A wave of layoffs has begun at Nexstar-owned

Reddit is launching several new shopping tools integrated into its year-old Dynamic Product Ad experience, as well as an integration with Shopify.