Digital Marketing

New York Times Publisher A.G. Sulzberger lashed out at AI companies during a speech at the WAN-IFRA World News Media Congress, saying that they are “consolidating their outsize control over our data and our attention,” according to a transcript published by Reuters. Sulzberger charged, “Their hijacking of the public square is made possible by the original sin that animates […]

The shootout is between WPP and Publicis Groupe. North America, which shifted to Publicis last year, is not part of the review.

The Illinois General Assembly has authorized the Chicago City Council to impose a digital advertising tax within the city, WTTW reports. The measure was included in a $56 billion budget bill. Mayor Brandon Johnson had called for this action to help Chicago fill a projected $1.16 billion gap in the city’s 2027 budget. “As the

Consumers feel “ambushed and annoyed,” by digital advertising, and some are tuning out, according to The Harvard Business Review. But tests showed that consumers are less likely to feel that way when they have control of content or timing. Of two groups tested, the one able to exercise control showed 9-15% more attention to the ads and

OpenAI has no plans to share ChatGPT advertising revenue with publishers, Varun Shetty, vice president of media partnerships for OpenAI, said on Tuesday, Press Gazette reports. Appearing at the WAN-IFRA World News Media Congress in Marseille, Shetty was asked if revenue would be shared. “Not at this point,” he said. Shetty added that he did not see traffic as the

Substack is launching “Reply Rules,” which allows creators to shape how users interact with their posts and allows creators to decide how users comment on their posts, reply to Notes, or interact in Chat.

“Logic for ad targeting sits inside the container, and the container sits inside the supply side platform infrastructure,” PubMatic Director of Product Marketing Punit Shah told MediaPost.

If Louisiana’s social media restrictions take effect, “all users will lose their ability to speak anonymously online and face increased risks of privacy invasions and data breaches,” digital rights advocates say.

As it prepares for the World Cup, TikTok’s U.S. operation announced a stand-alone app designed to help users, creators and brands celebrate and engage with major cultural moments in real-time.

X Corp. says the settlement terms were “imposed on a company that no longer exists.”