Digital Marketing

AMC Theatres is trying to find another way – using its big video screens and theaters when it is not using them for movies. How about live concert-like content performances?

An auction of 130 of Perry’s personal belongings was announced earlier this week by Dallas-based Heritage Auctions.

Trade Desk execs gave Q2 guidance for an 8% revenue gain YoY to around $750 million. The company credits rising ad spend for its platform to brands’ interest in the “open internet” placement of digital media advertising vs. “walled garden” media sellers such as Meta Platforms and Google.

Meta is reportedly developing a personalized AI assistant designed to complete tasks for its 3.5 billion users across its various social-media platforms.

Snap’s Dynamic Product Ads revenue grew more than 30% year-over-year, doubling adoption among small and medium-sized businesses.

LinkedIn brings its first-party audience data to Amazon Ads’ streaming TV inventory through Microsoft Monetize, building on an existing partnership that foreshadows Amazon’s upfront presentation next week.

LinkedIn brings its first-party audience data to Amazon Ads’ streaming TV inventory through Microsoft Monetize, building on an existing partnership that foreshadows Amazon’s upfront presentation next week.

“That’s not a sustainable chart,” the 4As’ Matt Kasindorf concluded, using his hands as the best gestural explanation for the decline in agency compensation fees and the rise in principal media-buying.

The remit is design media to serve an AI-driven marketplace.

Streaming distribution revenues are now higher than linear TV distribution revenues – at $2.53 billion (up 7%) vs. $2.37 million (down 8%).