Digital Marketing

Dow Jones advised staffers this week that it plans to merge Publishing Editors and Platform Editors into “a single multiskilled digital production department,” Talking Biz News reports based on input from the IAPE union. The company also plans to reduce staff by ten positions and is inviting editors to volunteer for layoffs. Four members from […]

News now accounts for 8.6% of all FAST viewing hours, with some households consuming news content almost exclusively, according to a new report from Wurl, Demand Gen Report writes. But many advertisers still rely on broad genre- and channel-level exclusions that limit access to news inventory entirely, said Wurl CEO Dave Bernath. “Brand safety has

“Pattie Gonia backpacked 100 miles down the California coast in drag, raising funds for outdoor nonprofits,” according to “USA Today.”

The MRC has awarded its brand-safety accreditation to YouTube for the sixth consecutive year, and is expanding its coverage for the first time to include the platform’s Shorts video format.

Meta’s Oversight Board stated that the company’s ban raises “serious questions” with regard to “due process concerns” about the tech giant’s account deactivation process.

The long-time Horizon Media digital chief’s next new gig is Chief Strategy Officer of Media Consulting Group, which has some unique, and differentiated ways of curating programmatic inventory, he says.

The UK Competition and Markets Authority suggests the move to place AI summaries at the top of Google’s search results page gives publishers a stronger position to negotiate content deals with the search giant, despite publishers’ concerns over significant drops in website referral traffic.

Explicit details were not disclosed, but Nielsen said the integrations enhance its “advanced audience” data offerings.

CBS’s “60 Minutes” is the top news show in all of television with a season-to-date average so far of 9.1 million Nielsen-measured viewers. And in a rare feat, those ratings are up 9% vs. a year ago.

“Rage, rage against the dying of the light,” wrote Dylan Thomas – an apt line of poetry for the way Scott Pelley left CBS.