Digital Marketing

Meta is reportedly accelerating its shift toward an AI-powered content moderation and ad-review strategy, rerouting more of its human review requests to large language models by the end of the year.

Turns out, Russia’s social design agency wants all three. Read how they’re already solving for the “two-audience problem” here.

CANNES — I spoke with agency, marketer and tech leaders here to find out what the next version of the business will look like. Here’s my take.

The Media Network of the Year award is won by the network whose agencies accrue the most points for shortlisted and awarded entries in the Media Lions.

Now long out of office, President Obama is still the nation’s Comedian In Chief as he takes up a starring role in Larry David’s new HBO series “Life, Larry and the Pursuit of Unhappiness.”

Asia took bronze, silver and gold in the Young Lions media award this morning, including South Korea’s Cheil’s gold for “The Note: I’m Here.”

Broader permissions would give Google more options to use publishers’ content, including the ability to train its AI models.

The New York Times has amended the copyright lawsuit it filed in 2023 against OpenAI and Microsoft, the Times reports. The new Times filing accuses Microsoft of encouraging OpenAI to train its AI system with articles from the Times and providing services to help it achieve this. But the paper dropped a claim that OpenAI had “secondarily” infringed on its copyrights by

FCC Chairman Brendan Carr has accused Disney of running a “campaign of misinformation” about two investigations the FCC is conducting into it, The Guardian reports. Ads run by owner ABC drew 51,000 comments about the probe into whether “The View” violates equal-time provisions for political candidates, and 40,000 comments over the investigation into whether the FCC should

Gross cost has long the standard financial metric for traditional media, but its past usefulness is no reason to retain it, TVNewsCheck writes. The reason is that gross cost, based on a 15% agency commission on media buys, has been supplanted by retainers, hourly fees, incentive structures and principal buying arrangements, the article continues.