Digital Marketing

TikTok is embracing the creation of episodic video content through a new micro-series writing program on Sundance’s digital learning and community platform.

Adidas adds a high-profile Nordstrom takeover, while Nike rolls out “Rip the Script.”

Just ahead of its WWDC26 event, Apple is expected to showcase its AI agentic opportunities, seeking to convince advertisers it has what it takes.

The podcast is called “gay-i” and debuts June 9 on Bubbler Podcast Network, co-founded by Gayle Troberman and David Alberts (Grey, BBDO, Mojo).

Ninety-six percent of advertisers now know what principal media is. Ninety percent are uncertain whether agency recommendations for it serve their interests.

I’ve been thinking about political narratives this week, not just because of Graham Platner’s, but because I got pitched on a service capable of tracking how advertising impacts it.

CBS News management has reached out to the three remaining full-time “60 Minutes” correspondents — Lesley Stahl, Bill Whitaker and Jon Wertheim — following the firing of Scott Pelley, Sharyn Alfonsi and Cecilia Vega, the Guardian reports. And staffers wonder how the show will be reconstituted. “It is not going to look like ’60 Minutes’ in the fall,”

People for the Ethical Treatment of Animals (PETA) has sued the Washington Metropolitan Area Transit Authority (WMATA), charging that it blocked three PETA ads on the system because of a rule that prohibits “advertisements intended to influence members of the public regarding an issue on which there are varying opinions.” The complaint states, “For reasons unknown to

Like Trump, Weiss is an agent of change, but also an agent of chaos. Creating chaos in the workplace plays like a deliberate strategy for both of them.

The live “UFC Freedom 250” event is aimed at younger audiences. How young? Apparently those who watch “South Park,” according to one Paramount Skydance executive.