Digital Marketing

Highlights include Key Moments, an AI-powered feature that helps explain the pivotal plays and momentum shifts that shape a match.

The ads humorously promote Anthropic’s no-ad policy in its Claude AI platform, suggesting other AI platforms should follow suit.

Siding against Meta Platforms, a federal judge this week rejected the company’s request to throw out a lawsuit accusing it of violating Illinois biometric privacy law by allegedly collecting “voiceprints” from Messenger users.

Google and TikTok are urging a federal appellate court to reject a request by parents to revive a lawsuit alleging that the platforms failed to remove dangerous material, including videos that depict people strangling themselves.

Buying platforms often do not include audio as a major part of their ad inventory. A recent partnership could change this, with separate data that makes the case stronger by showing how audio increases a campaign’s conversion rates.

CANNES — Despite all the talk about AI, creators, data, performance and community here, I heard many of the same questions – and platitudes – I was hearing 30 years ago.

In terms of ‘sign ups of new or returning subscribers,’ the top two highest-performing services of the last 12-month period have been Paramount+ and Peacock — averaging 2.5 million and 2.4 million respectively.

In terms of ‘sign ups of new or returning subscribers,’ the top two highest-performing services of the last 12-month period have been Paramount+ and Peacock — averaging 2.5 million and 2.4 million respectively.

The move completes the planned leadership transition to Tyler Turnbull, who succeeded Lee as CEO of McCann when Omnicom completed its acquisition of Interpublic late last year.

A movement within the ad industry is bringing ad buying into supply-side platforms, lowering costs per impression and increasing ad visibility by using a brand’s data to create bidding instructions based on predictions and value to that specific brand.