Digital Marketing

According to Horizon, the appointment “reflects a broader strategic shift in how the agency defines, measures, and delivers value, emphasizing performance, transparency, and client-aligned outcomes.”

Louisiana this week urged a federal appellate court to allow officials enforcement of a law prohibiting social platforms from allowing minors under 16 to create or maintain accounts without parental permission.

The largest year-on-year decline was “The Washington Post” at 21.2%.

The first wave will incorporate data from Meta, YouTube and linear TV. A second wave in the second half of the year, will incorporate data from Amazon, TikTok and iHeartRadio.

Meta and EssilorLuxottica are readying two new generations of Ray-Ban AI glasses, despite an ongoing lawsuit that alleges privacy violations and collection of sensitive video content.

Meta and EssilorLuxottica are readying two new generations of Ray-Ban AI glasses, despite an ongoing lawsuit that alleges privacy violations and collection of sensitive video content.

Siding against Elon Musk, a federal judge on Thursday dismissed X Corp’s ad-boycott suit against the World Federation of Advertisers and 10 advertisers.

Automated online traffic from bots conducting agentic searches and purchases grew 23.51% year-over-year across the internet last year, while traffic from humans rose 3.10% during the same period, according to data released today.

The win signals a change from handling in-house to agency oversight.

“We made a pretty big shift a few years ago when we moved almost all of our media planning analysis – and in some cases buying – in-house, because we needed to be more agile.”