Digital Marketing

CBS News ombudsman Kenneth Weinstein has remained quiet through all the turmoil. As an “internal advocate” of sorts, he reports issues privately to CBS execs. Is that enough?

As many organizations struggle to see significant ROI from basic generative AI applications, martech leaders hope AI agents and agentic tech will deliver significant operational efficiencies, Gartner says.

Nearly 69% of parents use screens while cooking. More than 65% use them while managing household tasks. Over 57% use them to calm children down. More than half use them as a reward.

The move comes less than a year after splitting NBCU into two public companies – NBCUniversal and Versant – although they continue to operate with a joint ad-sales agreement.

When James Van Der Beek died of colorectal cancer this past February at age 48, an entire generation mourned.

The “Supergirl” trailer on YouTube has 28 million views so far, compared to the “Toy Story 5” trailer from Pixar, which now has 24 million views.

A coalition of news publishers has sued OpenAI and Microsoft claiming that they “systematically and secretly crawled” hundreds of news websites to scrape information to train their AI programs, The Wrap reports. The publishers, who allege this was done without consent of the newsrooms, include Richner Communications, AIM Media, The New York Amsterdam News, Arkansas Democrat-Gazette, CherryRoad Media, Community

A new Nebraska law designed to protect children from social media has been blocked by a federal judge on First Amendment grounds, Nebraska Public Media reports. The states Parental Rights in Social Media Act was challenged last month by NetChoice, a group of social media companies such as TikTok and Meta. Senior U.S. District Court

The traffic-referral model that drove digital advertising was laid to rest last week at the Cannes Lions International Festival of Creativity in France, The New York Times reports. The focus shifted from how to win human attention to how to influence an AI model. “These are tectonic shifts,” said Shiv Singh, who runs the organization AI Trailblazers.

Two senators from opposing parties are calling for a federal probe into Polymarket’s allegedly deceptive marketing practices, The Wall Street Journal reports. “The public-facing behavior alleged here does not resemble a sober financial market designed for hedging or price discovery,” wrote Senators John Curtis (R., Utah) and Adam Schiff (D., Calif.), in a letter to Michael Selig, chairman