Digital Marketing

Cate Blanchett has co-founded RSL Media, a non-profit firm to help provide a consent framework for use of creative work, name, image and likeness by artificial intelligence, Variety reports. In June, the  company will launchRSL Human Consent Standard, a free, public registry that will allow individuals to declare their AI permissions. The effort is supported by numerous Hollywood stars. “AI technologies are expanding rampantly, […]

IHeartMedia, riding its strongest quarterly growth in five years during Q1, has made programmatic advertising a centerpiece of its strategy going forward,Inside Radio reports. The company sees programmatic as one of its biggest long-term opportunities as it integrates its broadcast inventory into the same buying systems it uses for digital campaigns, CEO Bob Pittman says. The

As brands push for more specific business outcome data, execs say siloed business outcomes from individual TV network/streaming sellers do not provide a unified look at overall media campaign results.

Fox positions its new “Baywatch” as a drama, but it drew some scattered laughs around the audience at the Fox Upfront Monday in New York.

Google unveiled agentic media-buying tools at its NewFront, and on Tuesday debuted a new line of AI-enabled laptops. The upgrade for the AI-enabled Chromebook Plus laptop becomes the hardware foundation for the company’s agentic ecosystem.

Meta has begun testing its AI chatbot directly on the Threads feed, offering users a similar experience to X’s integration of Grok.

As operating systems evolve, Google demonstrates that by changing the mobile OS to an agentic environment, user online actions can lead more often to conversions by automating commerce.

TikTok is launching a new way for U.S. users to discover and book hotels, attractions, tours and other local services directly within their main feeds.

Colorado Attorney General Philip Weiser on Monday urged a federal appeals court to lift a block on a law mandating cigarette-style warning labels for social media.

Meta must face a lawsuit alleging that it secretly tracked Android users’ browsing activity on mobile websites that embedded Meta’s analytics pixel, and linked that activity to users’ Facebook and Instagram profiles, a federal judge ruled Monday.