Digital Marketing

The “Lifetime Value” measurement framework, launched Thursday, aims to help advertisers understand whether their retail media campaigns keep customer relationships beyond one purchase.

The proposed standard will present an interoperable framework designed to work across existing systems to reduce measurement inefficiencies, streamline reporting, and enable more accurate cross-platform insights.

The proposed standard will present an interoperable framework designed to work across existing systems to reduce measurement inefficiencies, streamline reporting, and enable more accurate cross-platform insights.

YouTube is bidding for ad dollars that would have gone to social, television and other channels, The Wall Street Journal reports. Speaking at the streaming giant’s upfront sales event on Wednesday, YouTube executives also announced new AI-powered advertising bundles and “creator partnerships,” where brands can turn a video creator’s material into ads.

Maryland’s new law requiring that state agencies spend at least 50% of their advertising budgets on local media is protectionist and pro-incumbent, critic J.H. Snyder argues in an opinion piece in MarylandMatters.org. Snyder contends that the bill passed on the last day of the 2026 legislative session will corrupt independent media and that local news media

Broadcaster Gray Media has named two senior executives to new roles as it expands its local news operations and accelerate its digital transformation, The Desk reports. James Finch was promoted to senior vice president of news services and Joanie Joanie Vasiliadis will join as the senior vice president for transformation in June.

Red Owl Boxing, an independent sports platform, has formed a partnership with Yoruba Media Labs to drive cross-platform storytelling, Fight News reports. The firms will develop premium spots and culture-driven content across streaming, digital, music, live events and creator ecosystems. 

Jimmy Kimmel restrained himself from making his annual monologue at the Disney Upfront this week all about his battles with Donald Trump.

Skyrocketing AI shakes up the playing field, as a record four brands now top the $1 trillion mark.

Meta advertising sales will jump 22% to $240 billion, according to updated projections from WARC.