Digital Marketing

Funnyman Ferrell is well-known for the many movies and “SNL” sketches in which he unabashedly cavorted comedically wearing only a pair of white briefs.

Axel Springer,  the German publishing group, has closed its $761 million acquisition of the Telegraph Media Group following regulatory approvals, Reuters reports. The deal was approved by authorities in Britain, Ireland and Australia. This is the second-largest purchase by Axel Springer, just behind its $1 billion acquisition of Politico in 2021. 

Miroma Group, a London-based marketing and content firm, has become a controlling shareholder in Ad Results Media, a radio and digital audio ad agency, Inside Radio reports. This represents Miroma’s most significant expansion into the U.S. to date, while increasing its annual media investment to $750 million+. Shamrock Capital, which has controlled Ad Results Media, will retain

Artificial intelligence is breaking the model through which traffic was sent back to content creators, Vincentas Grinius, co-founder at IPXO, writes in The AI Journal. “The better these systems get at synthesizing content, the less reason users have to visit the source,” Grinius continues. In addition, Grinius observes that as “original high-quality content stops being economically viable to

TikTok is inviting marketers to develop and publish branded microdramas powered by new AI-powered ad features.

Pinterest has hired Julie Henderson, a former communications leader at both Snap and 21st Century Fox, as its new vice president and chief communications officer.

Pinterest has hired Julie Henderson, a former communications leader at both Snap and 21st Century Fox, as its new vice president and chief communications officer.

Amazon Web Services launched a $1 billion initiative to embed Forward Deployed Engineering teams in customer organizations like the NFL and Southwest Airlines to accelerate AI adoption. The initiative, announced Tuesday, supports major partners.

AI-referred purchases continue to rise. The number of these AI-driven sales is twice as high as a year ago – at least for Amazon, according to recent data.

With confidence in agency trading models under scrutiny, forward-thinking brands are seeking to build direct relationships, owned data and genuine audience trust.