Automated online traffic from bots conducting agentic searches and purchases grew 23.51% year-over-year across the internet last year, while traffic from humans rose 3.10% during the same period, according to data released today.
Human Traffic Slows, Automation Grows 8 Times Faster Read More »
The win signals a change from handling in-house to agency oversight.
Ooni Selects Croud As Global Media AOR Read More »
“We made a pretty big shift a few years ago when we moved almost all of our media planning analysis – and in some cases buying – in-house, because we needed to be more agile.”
Call For Reinvention: A Conversation With P&G's Marc Pritchard Read More »
Allen Media Group (AMG) has formed a strategic partnership with Anoki to deploy Anoki ContextIQ across its streaming portfolio, including live news, weather, sports and premium entertainment, the firm announced at the IAB NewFronts event in New York, according to MediaPlayNews. The partnership “enables brands to invest in our content with confidence — strengthening the
Allen Media Group Partners With Anoki To Gain Streaming Intelligence Read More »
The two verdicts against social media giants are part of a growing backlash against the companies, and could lead to federal legislation, The New York Times writes in an analysis. Senators Marsha Blackburn (R-Tennessee) and Richard Blumenthal (D) Connecticut, called for legislators to pass their Kids Online Safety Act.
Senators Call For Passage Of Online Safety Bill In Wake Of Social Media Verdicts Read More »
Stakeholders in the broadcast and media industry have not yet settled on the question of what the risk is from an artificial intelligence bubble, judging by a recent roundtable, NCS reports. One participant was Charlie Dunn, executive vice president, products, Telestream. “We believe that there is certainly the possibility for prices to get reset when the companies
Media Executives Unsure About AI Bubble Risk Read More »
Bertelsmann, the German media group, has ramped up its legal efforts to counter book bans in the U.S., Reuters reports. The U.S. market accounts for 28% of Bertelsmann’s revenue, versus 14% in 2011. This growth reflects expansion across brands like publisher Penguin Random House, music group BMG, logistics firm Arvato and education business Relias.
Bertelsmann Fights U.S. Book Bans As Its Revenue Grows In Market Read More »
Analysts believe OpenAI is looking to dramatically cut back big, money-losing future growth businesses with huge capital expenditures in preparation for its public stock market offering later this year.
OpenAI Dumps Sora – Will Disney Find Another Way? Read More »
Internet firebrand Bari Weiss’s efforts to “blow up” CBS News have failed to move the ratings needle for “CBS Evening News” as the first quarter of 2026 comes to a close.
'CBS Evening News' Still Lags Behind Rivals In Weiss Era Read More »
Over 35% of total auto industry spend in February went toward the Olympics, with the NFL in second place (20.05%).
Automotive TV Spending Levels Off In February Read More »
