Digital Marketing

The updates include expanding “Smart Bidding Exploration” to Performance Max and Shopping campaigns, a new “Promotion Mode” now in beta, and altering bidding target updates to better optimize for campaigns where budgets are controlled.

Visibility in artificial intelligence (AI)-generated shortlists is rapidly becoming the central investment priority in commerce media, replacing traditional impression-based advertising, according to a report from Koddi, titled, The State of Agentic Commerce (Media): How Agentic AI is Reshaping Control, Value and Monetization, PPC Land reports. Of the commerce media leaders polled, 84% of would invest in opportunities inside

MediaPost’s worldwide ad-growth forecast consensus rises 1.2 points to +8.9% for 2026 based on new estimates from WPP and Madison and Wall.

YouTube has announced the launch of “Music Nights,” a series of live concerts featuring a variety of famous artists performing in major cities across the globe.

Facebook users say they should have been able to argue to a jury that the company’s alleged monopoly enabled it to collect personal data without compensation.

The U.K. plans to ban all teens in the region under 16 years of age from access to Snapchat, TikTok, YouTube, Instagram, Facebook and X, as well as select game platforms and livestreaming apps.

Uber Advertising has announced connected ad solutions that extend its managed first-party ad and data signals beyond apps like Uber Eats across Meta and Google Shopping.

“We are going to get our kids their lives back,” Florida Attorney General James Uthmeier said Monday.

Ahead of next week’s Lions awards festival, the World Federation of Advertisers this morning released new research conducted with the Lions indicating “slow progress” among advertisers integrating AI into award-worthy creative executions.

An 80-year-old legend writes his story by hand, well, by thumb, on an iPad — and a 20-year-old debut director refuses generative AI outright.