Digital Marketing

What if sports becomes even more common – on a daily basis – within a network’s traditional mix of entertainment, news and sports programming?

The just-concluded winter storm had local TV news in a frenzy of warnings and weather maps in roughly two-thirds of the U.S.

Anthropic has introduced an extension to its Model Context Protocol, an open-source standard for connecting AI applications to external systems.

Pinterest has added a “Media Planner” feature to help advertisers control Pin campaigns and promotions. The new media planner is built into Ads Manager and does not require manual modeling on spreadsheets, Pinterest says, according to Social Media Today. 

In the first few days under new ownership, the U.S. version of TikTok has faced widespread outages and backlash from users, celebrities and politicians as well as rising interest in Skylight, an alternative open-sourced video app.

Google has agreed to pay $68 million to settle a class-action lawsuit claiming that the company’s voice-activated devices wrongly recorded conversations in people’s homes, and disclosed snippets to outside contractors.

The Supreme Court on Monday agreed to take up a battle about how a privacy law passed nearly 40 years ago applies to web companies that offer online video.

Darren Walker has been named president and chief executive officer of Anonymous Content, a media production and talent management company .Previously, Walker served as president of the Ford Foundation, Yahoo/Finance reports. 

Major broadcast networks and streamers are just looking at a handful of shows – less than around 10 overall currently, according to reports.

Google has quietly rebranded its “unified pricing rules” to “pricing rules” in Ad Manager. The change allows publishers to set bidder-specific floor prices again. Many publishers are now experimenting and seeing results from the revised feature.