Digital Marketing

Dubbed ‘Stagwell Search+,” the system was built by Stagwell’s Assembly unit in conjunction with AI “visibility” platform Emberos. Undisclosed clients are already using it.

Almost 70% of CTV advertisers plan to increase their spending, with an average hike of 17%, according to the 2026 CTV/OTT Advertiser Survey, Advanced Television reports. Of that funding, 25% is coming from overall ad budget growth and the remainder from other channels. Advertisers are driven, in part, by CTV’s ability to reach opt-in audiences (44%).

Trump already accounts for a third of all unilateral military strikes, more than a quarter of all “emergency” declarations, and two-thirds of all SCOTUS “emergency docket” rulings. Why the bum-rush?

“Scream 7” earned the best result for the franchise. Paramount didn’t need to spend much on national TV advertising, given the franchise’s enduring popularity.

Outfront Media and AdQuick have formed a multi-year partnership through which AdQuick will license its OOH says cloud product to Outfront, Digital Signage Today reports. In addition, AdQuick will invest invest up to $20 million in AdQuick at certain milestones.

Brands are shifting from tacking creators onto campaigns to placing influencers at the center of their storytelling Zoe Soon, vice president, experience at IAB, said during the IAB Annual Leadership Meeting, Beet.TV reports. “About 50% of U.S. buyers now consider it a must buy for social,” Soon said. The IAB is working to professionalize the creator

Paramount – the studio that made “The Godfather” – made an offer Warner Bros. Discovery could not refuse, and that was that.

Mobile apps generate hidden in-app browser activity to load sites in the background and convert mobile-origin activity into web traffic. IAS Threat Lab determined the threats are AI-driven.

Future good news for Netflix? Its stock has been up 20% over the week through midday Friday, on the news that it might drop out of its WBD merger pursuit.

The update ensures campaigns have adequate budget for the initial “cold start” phase as AI models learn and optimize for performance, according to Mattia Tommasone of the Google Ads API Team.