Digital Marketing

TikTok launched its latest NewsFront showcase by highlighting a two-month old joint venture with USDS and promising greater things to come for advertisers, including richer storytelling formats, Marketing Dive reports. “What’s standing here today, I am genuinely proud to say, is the strongest, most secure, most creative platform we have ever built,” said Khartoon Weiss, vice president and general manager […]

The Trump administration has settled a lawsuit alleging that three federal agencies coerced social-media platforms to suppress posts on COVID-19 and the 2020 presidential election, USA Today reports. The attorneys general of Missouri and  Louisiana were among the plaintiffs. The Surgeon General’s office, the Centers for Disease Control and Prevention and the Cybersecurity and Infrastructure Security Agency are prohibited

Aerie joins Dove, which was among the first brands to decry the use of AI, and won a won a Cannes Lions Media Grand Prix as a result.

According to Horizon, the appointment “reflects a broader strategic shift in how the agency defines, measures, and delivers value, emphasizing performance, transparency, and client-aligned outcomes.”

Louisiana this week urged a federal appellate court to allow officials enforcement of a law prohibiting social platforms from allowing minors under 16 to create or maintain accounts without parental permission.

The largest year-on-year decline was “The Washington Post” at 21.2%.

The first wave will incorporate data from Meta, YouTube and linear TV. A second wave in the second half of the year, will incorporate data from Amazon, TikTok and iHeartRadio.

Meta and EssilorLuxottica are readying two new generations of Ray-Ban AI glasses, despite an ongoing lawsuit that alleges privacy violations and collection of sensitive video content.

Meta and EssilorLuxottica are readying two new generations of Ray-Ban AI glasses, despite an ongoing lawsuit that alleges privacy violations and collection of sensitive video content.

Siding against Elon Musk, a federal judge on Thursday dismissed X Corp’s ad-boycott suit against the World Federation of Advertisers and 10 advertisers.