Digital Marketing

Bot, Agent Traffic Now Surpasses Human, Leading To Ad Challenges

Website traffic from bots and AI agents surpassed human traffic for the first time last month, AdExchanger reports, according to data shared to Cloudflare. Advertisers have historically avoided bot traffic that was caused by fraud, unauthorized scraping and low-value that shows little sign of consumer intent. Measurement and ad tech platforms will need to better identify non-human activity

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Bot, Agent Traffic Now Surpasses Human, Causing Ad Challenges

Website traffic from bots and AI agents surpassed human traffic for the first time last month, AdExchanger reports, sourcing to Cloudfare. Advertisers have historically avoided bot traffic that was caused by fraud, unauthorized scraping and low-value that little sign of consumer intent. Measurement and ad tech platforms will need to better identify non-human activity that signals. 

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ChatGPT Outage Affects Users In U.S., Europe And Other Areas

ChatGPT was hit with a major outage that affected users worldwide, including those in the U.S. and Europe, Bleeping Computer reported on Saturday. The incident, which also affected OpenAI’s coding platform Codex, started at 5 a.m. ET. OpenAI acknowledged the outage on its status platform and said it is “investigating the issue for the listed services.” 

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