Digital Marketing

Is Fox Corp. now the major gatekeeper – in the way Comcast, Charter and DirectTV were for cable and satellite pay TV systems?

A new association has been formed called the Alliance for Responsible Innovation in the Arts & Media (ARIAM), Variety reports. Founded by Former Netflix and Warner Bros. executive Victoria Furniss, its goal is to support “responsible and sustainable AI innovation and the importance of human creativity.” The group has already attracted members like Disney, the New York Times, Adobe,

Electronic Arts (EA), a US publishing firm, has announced the launch of EA Advertising, a platform that will allow brands to market directly to consumers via gameplay, Games Industry reports. The new tool offers “dynamic, real-time placements,” including stadium signage and in-game content, and it will feature custom integrations for specific games and audiences The

News sites, like newspapers before them, are losing audience, in their case to social media and media networks, according to the 2026 Digital News Report from Oxford’s Reuters Institute for the Study of Journalism, Nieman Lab reports. Almost all online news growth is coming from third-party sources, and people in the 18- to-34-year-old age range, are abandoning news sites

The updates include expanding “Smart Bidding Exploration” to Performance Max and Shopping campaigns, a new “Promotion Mode” now in beta, and altering bidding target updates to better optimize for campaigns where budgets are controlled.

Visibility in artificial intelligence (AI)-generated shortlists is rapidly becoming the central investment priority in commerce media, replacing traditional impression-based advertising, according to a report from Koddi, titled, The State of Agentic Commerce (Media): How Agentic AI is Reshaping Control, Value and Monetization, PPC Land reports. Of the commerce media leaders polled, 84% of would invest in opportunities inside

MediaPost’s worldwide ad-growth forecast consensus rises 1.2 points to +8.9% for 2026 based on new estimates from WPP and Madison and Wall.

YouTube has announced the launch of “Music Nights,” a series of live concerts featuring a variety of famous artists performing in major cities across the globe.

Facebook users say they should have been able to argue to a jury that the company’s alleged monopoly enabled it to collect personal data without compensation.

The U.K. plans to ban all teens in the region under 16 years of age from access to Snapchat, TikTok, YouTube, Instagram, Facebook and X, as well as select game platforms and livestreaming apps.