Digital Marketing

A report details 600 brand activations on Roblox across categories including toys and sports, up from around 400 last year.

The strategy calls for ICE to “flood the market” with recruitment messaging, including pushing ads to phones that pass through designated locations.

The Trump Organization’s gold-colored “T1” smartphone release has been delayed again, according to a report by The Financial Times.

U.S. consumers ages 18-29 are using TikTok more than any other social-media platform – overtaking competitors YouTube, Facebook and Instagram for the first time, according to a survey conducted by Pew Research Center.

To understand the link with media buys, advertisers need to analyze the digital ecosystem view it as one cohesive strategy where brand reputation, search visibility, and customer trust are tied together.

Industry legends like Dennis Holt, Alan Cohen and Dominic Proctor, as well as some of our most indelible media services brands, all passed during the past year. Let’s remember them well.

Dollar Shave Club is running a 60-second spot in which a CEO at a rival razor firm asks: “Why don’t we just replace everybody with AI?”, Retail Wire reports. Has the brand gone too far in introducing AI in a commercial? 

The media industry eliminated 17,000 jobs through the first 11 months of 2025, according to data from Challenger, Gray & Christmas, Inside Radio reports. As in past years, this was largely due to mergers, technological change and changing consumer habits.   

Washington State is imposing a 10.35% surcharge on every firm that utilizes digital advertising, according to the Tacoma News Tribune. This will hurt small businesses, the News Tribune reports.

Despite two tough 2024 Olympic comp months (July and August), the first 11 months of 2025 demonstrated resiliency amid geopolitical and macroeconomic uncertainty. The 11-month average was up 6.4%.