Digital Marketing

Discovery, consideration and even purchase are increasingly happening inside AI interfaces, often without a click, a visit or a polite thank you to the brand that supplied the data.

Media by Mother turns five and adds two execs to upper management.

The bewildering thing about humans when we’re faced with a crisis is this: The harder you push, the harder we’ll push back.

Disney+ ad revenue is estimated to rise by double-digit percentages, but viewing growth will move more slowly in the next two years. Disney+ is not the only streamer to see slower-moving, low single-digit percentage gains in viewing engagement data.

The agency is “gathering information to better understand how the industry’s commercial Big Data and ad tech providers can directly support investigations activities.”

What if sports becomes even more common – on a daily basis – within a network’s traditional mix of entertainment, news and sports programming?

The just-concluded winter storm had local TV news in a frenzy of warnings and weather maps in roughly two-thirds of the U.S.

Anthropic has introduced an extension to its Model Context Protocol, an open-source standard for connecting AI applications to external systems.

Pinterest has added a “Media Planner” feature to help advertisers control Pin campaigns and promotions. The new media planner is built into Ads Manager and does not require manual modeling on spreadsheets, Pinterest says, according to Social Media Today. 

In the first few days under new ownership, the U.S. version of TikTok has faced widespread outages and backlash from users, celebrities and politicians as well as rising interest in Skylight, an alternative open-sourced video app.