About three-quarters of people surveyed in a study by Screenvision said ads in theaters are more memorable than ads on television.
Brands Are Likely To Find Undivided Attention From Moviegoers Read More »
The subject came up during Omnicom’s earnings earlier this week, with one analyst asking if the company would consider disclosing net figures, which exclude pass-through costs such as those related to principal-based trading.
Omnicom Doesn't Report Net Organic Revenue Growth And Doesn't Plan To Read More »
Skai’s State of Retail Media 2025 explores critical industry shifts in retail media, from AI adoption and social commerce, to the increasing demand for incrementality measurement and omnichannel integration.
32% Of Advertisers Struggle With Proving Retail Media ROI Read More »
Skai’s State of Retail Media 2025 explores critical industry shifts in retail media, from AI adoption and social commerce, to the increasing demand for incrementality measurement and omnichannel integration.
A Third Of Advertisers Struggle With Retail Media ROI Read More »
A federal appeals court refused to revive a lawsuit that sought to hold the company responsible for the 2015 racially motivated mass shooting by Dylann Roof.
Court Won't Revive Claims Against Meta Over South Carolina Mass Shooting Read More »
The deal, Havas’ first major investment since spinning off from Vivendi, is part of a broad push by holding companies into commerce and retail media.
Havas Expands Commerce Media With Channel Bakers Stake Read More »
A Mobile App Trends Report from Adjust, an AppLovin company, shows global app installs rose 11% year-over-year in 2024, while app sessions grew 4%. Analysts believe this is because consumers have more trust in brands and are beginning to see value in personalized ads.
Privacy Brings Opportunity In Mobile App Installs, Report Shows Read More »
What is the future of monetization for Gemini other than a subscription model? CEO Sundar Pichai touched on future plans for a revenue model during Google’s earnings call with analysts and investors on Tuesday.
Google Has 'Very Good Ideas' For Ads In Gemini Read More »
Snapchat built on strong results from Q3, steadily increasing its user base while beating revenue expectations, launching new creator tools and doubling the number of advertisers on its platform over the quarter.
Snap Adds More Users, Improves Ad Business In Q4 Read More »
Greenspoon has been with Dentsu for over a decade including stints as CEO Dentsu Canada, Chief Business Officer, Dentsu Americas and global practice president, integrated solutions
Dentsu Names Greenspoon Chief Global Client Officer Read More »
