Digital Marketing

Speaking at the Cannes Lions Festival, the Dentsu executive said the company tries to remain agile in the face of constant change and has sought to simplify its business to make it more accessible to clients globally.

A majority of Americans are pessimistic about the outlook for the economy heading into the midterms, although Republican voters index the most optimistic.

YouTube is offering additional AI-supported data and services, with features for tools made available at Cannes Lions. Forbes is launching a way to help brands connect through a “Creator Network.”

The increase in streaming viewing was largely driven by sports, with major entertainment programming from Netflix, Paramount+ and HBO Max also contributing.

Everybody describes themselves as storytellers these days, but one storyteller who stood head and shoulders above the rest was Tom Dreesen.

“Brands have mastered time travel,” Edelman AI Product Manager Sydney Watson explained during her “New Voices” presentation this morning, adding, “We know how to make people miss something. And we know how to make people want something.”

“The business executives are in the room, and they’re thinking about, not incrementalism, but, like, really exponentialism,” OpenAI’s Denise Dresser told festival attendees this morning, ushering in a new era in marketing.

She discussed her life, career, brands, the reason we’re all here — and more — in a discussion with Cannes Lions Chairman Philip Thomas.

The major holdcos usually have a string of announcements flowing out of the Cannes ad festival all week. Here’s a sampling of Tuesday’s announcements.

Omnicom Media announced that it is partnering with Netflix in an arrangement that will combine Acxiom audience intelligence with the AI-enabled ad formats provided by Netflix. The agreement will allow more relevant personalized ads on Netflix, along with closed-loop, first-party measurement.