Digital Marketing

Outfront Media and AdQuick have formed a multi-year partnership through which AdQuick will license its OOH says cloud product to Outfront, Digital Signage Today reports. In addition, AdQuick will invest invest up to $20 million in AdQuick at certain milestones.

Brands are shifting from tacking creators onto campaigns to placing influencers at the center of their storytelling Zoe Soon, vice president, experience at IAB, said during the IAB Annual Leadership Meeting, Beet.TV reports. “About 50% of U.S. buyers now consider it a must buy for social,” Soon said. The IAB is working to professionalize the creator

Paramount – the studio that made “The Godfather” – made an offer Warner Bros. Discovery could not refuse, and that was that.

Mobile apps generate hidden in-app browser activity to load sites in the background and convert mobile-origin activity into web traffic. IAS Threat Lab determined the threats are AI-driven.

Future good news for Netflix? Its stock has been up 20% over the week through midday Friday, on the news that it might drop out of its WBD merger pursuit.

The update ensures campaigns have adequate budget for the initial “cold start” phase as AI models learn and optimize for performance, according to Mattia Tommasone of the Google Ads API Team.

Mattel is venturing further into the social gaming world by bringing its UNO card game to Fortnite and Roblox in the form of two virtual experiences.

Lawmakers in Virginia’s house unanimously passed a bill that would ban businesses from selling data that can pinpoint residents’ locations within a 1,750-foot radius.

President Trump’s Truth Social platform may separate from Trump Media & Technology Group to become its own publicly traded company following an upcoming merger with fusion power company TAE Technologies.

“The First Amendment protects rights to observe, record, and disseminate information about what law enforcement does in public,” advocates argue in a request to enjoin the Trump administration from “continuing to coerce” tech companies.