Digital Marketing

“What it’s basically telling us is that brand is actually going to be more important in an AI era, not less,” WARC’s Aditya Kishore said this morning, teeing the slide up.

Anchorman Tony Dokoupil this week flew to the defense of the new leadership regime at CBS News led by internet firebrand Bari Weiss.

Beyond traditional viewing, consumers use TVs for YouTube videos, gaming, social media viewing, fitness programs, education, shopping and even virtual fireplaces.

Radio firm iHeartMedia is about to implement a new round of layoffs, Barrett Media reports. An internal memo shows that the company is changing its strategy to a “faster is better approach,” and that existing positions will be affected. The memo points out that the radio firm has built new tech capabilities over the last several years

Raja Rajamannar, former chief marketing and communications officer of MasterCard, cut the firm’s ad budget before his departure in January of this year — apparently without hurting the brand, Business Insider reports. “We have taken permanently 70% of our advertising dollars out,” Rajamannar said. “Nothing happened to the business that is negative.” That spending has

New York State’s Court of Appeals has upheld a state law requiring social media firms to have “mechanisms for reporting hateful content,” saying it does not violate free speech rights, Courthouse News Service reports. The purpose of the law was to empower social media users by “equipping them with the mechanisms and information they need to bring hateful conduct to networks’

Meta will launch its newest AI-powered glasses with wearables partner EssilorLuxottica, promoting the Meta-branded product with media personality and socialite Kylie Jenner.

Meta is unveiling a bundle of additional ad offerings including AI-powered creative solutions, expanded ad tools and a unified creator marketplace hub.

“I honestly think New York is the greatest city in the world,” Jeter said about attending the Knicks championship win. “There’s no better place to win, because it’s truly like life or death with New Yorkers. If you’re from New York, you know what I mean.”

The proposed update would help media buyers better understand how bid requests are created and routed across programmatic transactions as they move through the ad ecosystem.