Digital Marketing

“The industry has been measuring progress in AI by how well models recognize content,” said Tory Brangham, People chief ecommerce officer. “The real benchmark is whether they can monetize it.”

Meta says its terms of service inform users in “clear” and “unambiguous” language that it isn’t responsible for material posted to the platform by third parties.

And now the ANA knows which half. Its Q1 programmatic benchmark reveals advertisers are stratifying into two distinct “lower” and “higher” performing groups.

CBS News editor-in-chief Bari Weiss is bringing in an outsider with no prior experience in TV news to run “60 Minutes.”

Does “engagement” have a connection with “viewing” for TV/streaming shows? The answer is no, according to senior streaming buying and selling execs. In recent earnings calls, Netflix and Disney execs sharpened some of the definitions, looking at different kinds of engagement.

CBS News has appointed Nick Bilton as executive producer of “60 Minutes,” CNBC reports. He replaces Tanya Simon, who has been with the program for more than 30 years. Bilton, a former New York Times technology columnist, faces the task, of winning over newsroom employees, many of whom believe the changes at the long-running No.

Researchers have long known about a phenomenon called the hostile media effect — the perception by people that the media is prejudiced against them. But researchers are now studying what they call the hostile misinformation effect — the impact of ideology on targeting, Nieman Lab reports. The researchers write, “we find clear support for a hostile misinformation effect,

Screenvision Media has named former chief revenue officer of Vox Media Geoff Schiller as chief executive officer, replacing interim CEO Jeff Howe, CityBiz reports. Schiller will also join the board of directors. The hire comes as the in-theater advertising industry seeks to leverage box-office momentum and changing consumer viewing habits. It also comes as advertisers demand

Colorado Governor Jared Polis has vetoed two media-related bills, The Colorado Sun reports. House Bill 1255, a measure that would require social media platforms to report to law enforcement posts that contain threats, would have a “chilling effect” on online discourse, Polis wrote. House Bill 1418  would force online gaming companies to charge a 5% fee to fund youth mental

YouTube is testing a beta feature that allows music creators to select and share exclusive content with their most devoted supporters.