Digital Marketing

“Plaintiffs consented to the very matching they now complain about,” Meta writes in a motion seeking dismissal of a privacy lawsuit.

The European Commission on Wednesday said it has approved an action plan shared by the social media company to comply with regional regulations.

The strategic partnership with Dick’s Sporting Goods’ media division focuses on providing advertisers with insights on how campaigns on Snapchat’s platform impact in-store sales.

“Advertisements and interruptions frequently appear during streamed content, interrupting videos with commercials for everything from popular automobiles to marketing for local attorneys or dietary supplements,” two subscribers allege in a new lawsuit.

The Media Rating Council revised its status for both services no longer being under review for accreditation: VideoAmp plans to reassess its application next year, while Nielsen One Ads is being updated.

The announcement comes with the release of a study identifying social, economic, legal and advertising issues, and the role advertisers, media and measurement need to address.

A new Fox game show is a throwback to the long-held network-television belief that the lighter the fare, the better it will play in the summer.

U.S. ad-spending growth continued to decelerate in May – expanding just 0.7% vs. May 2025 – the worst month since year-over-year Olympic spending comps in July and August 2025, according to just-refreshed estimates from Guideline’s U.S. Ad Market Tracker.

The primary reason for the 12-state lawsuit is that a Paramount-WBD combination would curb entertainment content and distribution, putting the TV/movie marketplace into fewer hands. What’s the fallout?

Google’s AI Overviews and Perplexity AI are subject to Germany’s media laws, the country’s media regulator said, Reuters reports.. This includes AI-generated new summaries and chatbot responses. These are seen as content created by the companies themselves, not by third parties. Meanwhile, a court in Munich said that Google could be liable for false statements