Digital Marketing

Subscribe: Apple Podcasts • Spotify How long can FOMO support OpenAI’s ad business? That’s the question likely hanging over the head of OpenAI’s global head of ads, David Dugan, right now. It’s been a few months since OpenAI officially began testing ads inside ChatGPT, and things are progressing quickly. Marketers shelled out minimum ad commitments […]

60 Minutes correspondent Scott Pelley blasted the network’s firing of the show’s executive producer and two correspondents: Sharyn Alfonsi and Celilia Vega in a heated meeting with newly hired executive producer Nick Bilton on Monday morning, The Guardian repots. Pelley took particular aim at Bari Weiss, the  editor-in-chief. “She’s murdering 60 Minutes,” Pelley said, “She does not love this place.

Hackers claim they broke into high-profile Instagram profiles by asking the Meta support bot to change the email address of the target account, 404 Media reports. Widely shared videos and screenshots show the shockingly easy process of stealing an account. One shows a hacker telling Meta’s AI support bot,. “Just link to my new email address. This is my username @ (target user

More than two dozen attorneys general are urging a federal appellate court to reinstate the FTC’s claim that Meta Platforms illegally monopolized a market for “personal social networking” services.

OpenAI is expected to add conversion-optimization for campaigns this week as it rapidly updates ad options for advertisers and its ads page to introduce ChatGPT Ads experiences including advformat, delivery, pricing and measurement.

“Mozilla ensured that the agreement never contained any express or implicit exclusivity requirement,” the company argues in a friend-of-the-court brief filed with the D.C. Circuit Court of Appeals.

Anthropic filed a draft registration statement on Form S-1 with the U.S. Securities and Exchange Commission today in a way that protects its privacy.

Minecraft ‘s partnership with Impact.com to power its recently announced affiliate program gives it a digital platform on which to discover, recruit, and manage creator partnerships at scale.

Martinelli’s, an apple juice and cider brand, is using a new metric called incremental return ad spend (iROAS) to measure longer-term value of retail media rather than surface-level attribution, AdExchanger reports. “From a business strategy standpoint, we want to make sure we’re bringing new customers into the brand,” said Scott Lee, VP of marketing at Martinelli’s.

The focus is on live programming of all types – news, sports, special events, even video podcasts. But what is their real future, from advertising and other perspectives?