Digital Marketing

The company felt confident enough in its first-half performance to adjust its full-year growth outlook, now saying it will achieve minimum organic growth of 4.5%.

With his new comedy series “The Hawk,” Will Ferrell returns to familiar ground as an egotist fallen on hard times who yearns for a comeback.

At the upcoming FCC meeting, there’s little doubt that it will eliminate the 39% ceiling on U.S. households’ coverage, which limits the number of TV stations one media company can own.

Even the most trusted CTV buying methods generated high confidence from only about 57% of buyers, the Interactive Advertising Bureau says.

Apple has posted its official guidelines and policy terms for businesses looking to buy ad placements inside Apple Maps, but as of Wednesday the service had yet to officially launch.

Author Scott Turow and a group of leading publishers, including Hachette Book Group, Cengage Learning and Elsevier, have sued Google for allegedly using millions of books and articles without permission to build its Gemini artificial intelligence models, The Wrap reports. It also did so without compensating the publishers, the plaintiffs charge, calling this “one of the most

Dollar Shave Club is leaning into artificial intelligence in its advertising, Marketing Dive reports. On July 1, The brand on debuted an ad titled “250 Years. No BS. Still Free,” which was created by its in-house team using generative artificial intelligence. And on Tuesday, it is launching an AI-powered ad campaign to support its viral

Cox Media Group (CMG) is using Waymark’s AI-powered video creation platform to drive sales at stations in nine markets, TVTechnology reports. “What we’re seeing with Cox Media Group represents how broadcasters help clients grow and unlock revenue,” says Alex Persky-Stern, CEO of Waymark. “When a platform can help reps open doors, close deals, and deliver finished

Texas Attorney General Ken Paxton is investigating LinkedIn, claiming that the company has advertised misleading or fake job opportunities to its Premium subscribers, KVUE reports. Paxton charged that LinkedIn has long marketed its paid Premium subscription services to “job seekers who have the expectation that the platform’s job listings represent legitimate, active hiring opportunities.” However, LinkedIn’s marketing

Casting has begun for the life-size adaptation of the classic real estate game that will feature 12 players and premiere in fall 2027.