Digital Marketing

Ads deride convention and promote alternative choices.

Can we drill down into all the overlapping behavioral and viewing trends among all the various platforms? This can be a daunting task.

The battle now is for either Google or OpenAI to dominate the various user interfaces in our personal technologies – and it will be hard to beat Google.

Too many brands still approach sports marketing transactionally: a logo on a jersey, a tentpole event, or a media buy designed to maximize impressions. These tactics may generate reach, but reach alone is no longer enough.

People Inc., the former IAC, is offering to buy all the remaining shares of MGM Resorts, building on the 26.1% stake it already has, CBS News reports. Barry Diller’s company began investing in the Las Vegas casino and resort operator, now valued at more than $18 billion, six years ago. People Inc. is offering $48.30

Hightouch has debuted a tool that allows advertisers to bypass third-party identity providers and directly link their first-party data to Trade Desk data, Adweek reports. Advertisers transacting through The Trade Desk will receive reports on each ad impression, click and conversion. But the identity of those who saw or clicked on an ad will be

For the month of May, California is the highest spender at $189 million, followed by Georgia at $58.6 million and Texas with $52.7 million. There have been 646,000 TV airings overall in the U.S.

The generation following Gen Z is already developing media habits that should make marketers, media buyers and anyone still debating the future of television pay close attention.

A recent analysis of companies that tracks digital media payments and invoices across the ad industry shows more than half made to publishers and platforms are now late – and the problem appears to be getting worse.

Anyone who watched “Downton Abbey” in the heyday of its fame will watch it the second time with a sense of foreboding that was not possible the first time around.