Digital Marketing

Showing that ad fatigue negatively impacts viewers’ purchasing decisions, a study found 61% of consumers are less likely to want to buy products or use services from a company that shows the same ads back to back.

If you are in the market for a sponsorship plan of any kind, please apply the mantra “buy what you need and use what you buy.”

The idea for Stagwell’s “Future Of News” project, CEO Mark Penn told an Advertising Week crowd, had been germinating since his days at Microsoft over a decade ago.

Over the five-year period from 2019-24, Netflix revenues have grown on average 14% per year while its content spending has climbed just around 3%.

Estebanell steps into the role after serving as global chief client officer at sister agency Initiative for the past two years. She replaces Sean Corcoran, who left for a new role with BarkleyOKRP in August.

“CBS Mornings” co-anchor Tony Dokoupil did a great job asking questions and author Ta-Nehisi Coates did a masterful job answering them.

The decision to launch the practice was partially based on agency research finding that 98% of healthcare professionals globally will be influenced by earned media “at some point within their journey to prescription,” and 86% trust earned media more than pharma-owned touchpoints.

Retail media campaigns gained third-party media measurement from Incremental with the integration into Skai’s ad platform.

Over two-thirds have purchased through social media, Adtaxi reports.

The deal gives Primis access to four million videos from over 1,000 creators.