Digital Marketing

The series premiere of “NCIS: Origins” on CBS is a one-hour collection of cliches, and that happens to be its greatest strength.

Made for Advertising in connected television apps waste budgets in a trend that continues to rise.

For week 8 of the NFL season, average pricing across NBC, CBS, Fox, ABC/ESPN and Amazon Prime Video is set to rise 11% to $543,000 per 30-second commercial time. A year ago, for the entire 2023-24 NFL season, total TV ad revenue from NFL TV networks rose 13.7% to $5 billion – the first time

The ad debuted today and asserts that the three billionaire immigrants are using Trump as a mouthpiece to espouse their own self-interested agendas and poison American Democracy.

Google Ads will implement a data-retention policy on November 13 that limits historical data access to 11 years.

TikTok is launching a new fall promotion on its ecommerce platform that will offer discounts across thousands of products, highlighting brands like e.l.f., Pacsun, Dyson and more.

Utah officials plan to ask a federal appellate court to allow enforcement of a new law that would restrict social media platforms’ ability to serve content to minors under 18.

Elon Musk’s X Corp. has dropped its claims against the food company Unilever, one of the businesses sued by X in August for allegedly scheming to deprive it of ad revenue.

Iced coffee in the water fountain is among the breakthroughs in this redesign of a teacher’s lounge, part of brand content starring Brent Staples.

In Q2 2023, 87% of all ad time on TV was viewed on cable or broadcast – with just 13.1% of TV ad time going to streaming platforms. Breaking this down, 43.7% went to broadcast; 43.3% ‘for cable TV networks.