Digital Marketing

X is replacing its Ad Revenue Share program with a payout system dependent on how much Premium subscribers engage with a creator’s content.

Grande Communications either knew or was “willfully blind” to identities of infringing subscribers, yet “made the choice to continue providing services to them anyway,” an appellate court said this week.

Grande Communications either knew or was “willfully blind” to identities of infringing subscribers, yet “made the choice to continue providing services to them anyway,” an appellate court said.

DoubleVerify is introducing pre-screen content controls on Facebook and Instagram, aiming to provide advertisers with another layer of control in regard to where their ads are placed.

Google claims competition thrives in search and advertising. That argument might have been less convincing before the launch of ChatGPT, Claude, Perplexity, TikTok, as well as Amazon’s entrance into search and advertising.

That’s according to creative effectiveness ad tester System1, which bases its assessments on long-term brand-building creative characteristics.

Amazon wants to build AI agents that will perform specific tasks without human intervention, but it’s not the only one. Agora may be the latest tech company to be part of an explosion to make technology feel more human-like on billions of devices for video, voice and chat.

Readopting start-up practices, even in companies that are many years past their founding days, creates significant advantages.

MyFree DirecTV will give users “curated” content, an on-demand library, and number of FAST “channels” as part of the launch. The company says the platform will enter a FAST marketplace grown to nearly $8 billion in the U.S. this year.

Ascential, now delisted, confirmed that the sales process for subsidiary Hudson MX remains ongoing, but that it is taking a write-down of 21 million GPB due to updated trading and economic conditions.