Apple has published its new Apple Advertising Services policy, including specific rules for advertising on Apple Maps, TechCrunch reports. It prohibits home services businesses
from advertising. This includes services like plumbing, electric, locksmith, HVAC, pest control, roofing and general contract services. In contrast, local services ads are one of Google’s
largest advertising categories. No launch date has been set for Maps ads, although Apple says it will be this summer.