Digital Marketing

It may have started with vision and sizzle, but the year evolved into a sophisticated, methodological framework for rearchitecting advertising and media on the road to 2030.

A holiday campaign by a well-known retailer produced record traffic and orders. Then the hangover hit, Retail Touchpoints writes. Most of the “new” customers never returned, and those that did require deeper and deeper discounts. 

Oshry was OAAA’s senior vice president of marketing and communications, and had joined the organization as vice president of marketing in 2024.

With the move, Sarah Cunningham, formerly president of TPN, assumes the role of Chief Retail Experience Officer, Flywheel, reporting to CEO Alex McCord.

This year is shaping up to be one in which AI search is rewriting the rules of discovery and creator ecosystems are starting to look more like traditional media, eMarketer predicts. Even B2B is changing as a result of the blurring of consumer and professional audiences. 

It is not yet clear what the shutdown of the Corporation for Public Broadcasting (CPB) means for independent public media. Stations in rural and tribal areas — many of which received half of their annual budgets from CPB — are at the greatest risk, Columbia Journalism Review writes.   

One of TV’s best police docuseries, and the show that is the granddaddy of all reality-forensics shows are on the move.

Over the last five years, video game adaptations have grown to 272 titles, with 62 in 2024 alone.

WBD’s TNT Sports is still a significant – but now smaller – operation for sports TV and streaming content. Should we factor in existing and potential future sports TV content?

Built directly into Yahoo DSP, the shift automates planning, activating, optimizing and measuring campaigns for advertisers. The technology supports Yahoo Blueprint, Yahoo DSP’s AI engine.