Digital Marketing

Anyone in marketing gawking at the near-billion price tag attached to TikTok creator Khaby Lame and his deal with Rich Sparkle Holdings isn’t really looking at innovation. They’re witnessing faith. Faith in what this industry has collectively agreed to let numbers represent.  Because that $975 million valuation doesn’t seem to be rooted in the nuts […]

“If we keep the status quo where AI bots can leverage publisher content at will, the internet will become a shadow of itself,” IAB CEO David Cohen said Monday at the group’s annual meeting.

Musk’s rocket and satellite manufacturer SpaceX has acquired xAI, creating “the most valuable private company in the world,” according to “The New York Times. “

In compliance with Australia’s groundbreaking under-16 social-media ban, Snapchat announced it has locked or disabled over 415,000 accounts in the region belonging to supposed underage users.

Paula Despins, VP of ads measurement at Amazon Ads, made the announcement at IAB ALM during her keynote on Monday. She explained how advertisers and partners can use one integration to link custom agents or AI platforms like Claude, ChatGPT or Gemini.

IAB Tech Lab’s board announced Shenan Reed, global CMO at General Motors, to the board on Monday, and said it closely aligns with IAB’s future plans for advancing collaboration between brands, platforms and technical standards.

Antitrust enforcers oppose Google’s request to stay an order requiring it to share some data about users’ searches with “qualified” competitors and provide syndicated search results and ads to those competitors.

Weiss says CBS News needs to meet audiences where they are. The word “product” can be tricky when it comes to journalism.

Marketers are rethinking how to approach customer data ahead of high-traffic online and in-person moments like the Super Bowl, with a focus on building a complete, real-time understanding of fans before, during and after the event so they recognize fans across channels, from search to social media and CTV – not just emails and loyalty

When UpScrolled hit the top slot on the Apple app store’s free apps list Thursday, its founder posted on X that the app had surpassed one million users, marking an increase of 850,000 new users over just a few days.