Digital Marketing

Sandy Hook families had won a $1.4 billion defamation lawsuit against Jones.

The draft code describes regulating AI applications under a risk-based framework to provide guidance for meeting the EU AI Act’s requirements.

Meta may be planning to allow a small number of advertisers to create and publish ads on its decentralized microblogging app Threads this coming January, marking a first for the platform and following through with its long-term goals. Since its launch, brands have awaited the ability to advertise on the platform, especially as X became

Co-founder Christie Marchese and CEO Brian Walker join Publicis Media, reporting to Chief Content Officer Eric Levin.

Budgets will shift to emerging AI-powered channels that embrace creative automation and conversational commerce as marketers become more optimistic about the coming year. A survey by Smartly found 75% of participants anticipate a budget increase to support change.

Sequent’s partners, Jim Spaeth and Alice Sylvester, have assiduously helped marketers understand the enormous complexities and see through the smoke and mirrors of marketing mix modeling, multi-touch attribution, and last-touch attribution, as revealed by their many cautions, caveats, and questions.

The Americas regions reported an organic revenue decline of 3.1%. The good news: the region has shown quarterly improvement since the fourth quarter of last year.

Open minds and trust drive consumer spending, according to the study. People who like to learn are naturally more receptive to ads and tend to have an engagement rate of more than 54%. Brands can reach this audience by thinking like a human first and then a brand.

However, linear TV ads are more likely to be seen as intrusive or annoying.

It’s not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to prove or disprove media hypotheses.