New For Fall: Laughs Go Off Track In CBS 'Sheldon' Spinoff
“Georgie & Mandy’s First Marriage” is the “Joanie Loves Chachi” of the 21st century.
New For Fall: Laughs Go Off Track In CBS 'Sheldon' Spinoff Read More »
Digital Marketing
Publicis Groupe Upgrades 2024 Growth Outlook After Strong Q3 Results
The company said it was upgrading its full-year 2024 organic growth guidance to at least 5.5% vs. the previously stated 5%, despite what it termed “a macroeconomic environment that became more challenging over the quarter.”
Publicis Groupe Upgrades 2024 Growth Outlook After Strong Q3 Results Read More »
Yahoo Opens Cookieless IDs To SSPs Including Amazon Publisher Services
Yahoo announced it is extending its identity solutions such as ConnectID to SSPs through Amazon Publisher Services, InMobi, Magnite and PubMatic.
Yahoo Opens Cookieless IDs To SSPs Including Amazon Publisher Services Read More »
InMobi Advertising Offers Green Media Platform For Mobile And App
InMobi Advertising is collaborating with Scope3 to leverage its sustainability platform.
InMobi Advertising Offers Green Media Platform For Mobile And App Read More »
Future Launches Hub For Licensing Of Content
Users can browse articles and graphics for editorial and commercial use.
Future Launches Hub For Licensing Of Content Read More »
Game Time At The Athletic: NYT Sports Brand Teams Up With First Streaming Partner
The Athletic is forming a partnership with Fubo and hopes to create product integrations and other co-marketing plans.
Game Time At The Athletic: NYT Sports Brand Teams Up With First Streaming Partner Read More »
Two Ad-Tech Firms Link Up In A Programmatic Revenue Partnership
Axis and Gravite say they can drive better ad performance and outcomes through the strategic partnership.
Two Ad-Tech Firms Link Up In A Programmatic Revenue Partnership Read More »
WNBA TV Brands Score Higher Engagement This Season, Driven By New Stars
The consumer engagement score for WNBA marketers rose 16%, doubling the gains (7%) from 2023.
WNBA TV Brands Score Higher Engagement This Season, Driven By New Stars Read More »
Meta Must Face Consumer Protection Claims By State Attorneys General
Siding against Meta Platforms, a federal judge on Tuesday refused to dismiss a lawsuit by dozens of state attorneys general who alleged that the company violated consumer protection laws by touting its product as safe for teens.
Meta Must Face Consumer Protection Claims By State Attorneys General Read More »
LinkedIn's Newest Ad Updates Take On Video, AI, Livestreamed Events
LinkedIn is becoming a leading B2B video platform for brands, rolling out new ad updates, including AI-powered video ads and Live Events promotions.
LinkedIn's Newest Ad Updates Take On Video, AI, Livestreamed Events Read More »