Digital Marketing

The law “will inevitably result in the censorship of wide swaths of valuable political speech and commentary,” X argues in a complaint filed Thursday in federal court in Sacramento.

Kantar and CreativeX conducted research for Meta showing human emotions and connections can improve ad performance, but only 31% of the 55,000 creatives running in nearly 1,300 campaigns analyzed used this strategy.

Meta will argue to the 9th Circuit that it’s immune from suit under Section 230.

Principal’s Diane Van Wyngarden singled out the Dentsu shop’s “capabilities in proprietary, data driven targeting and media optimization, combined with a clear point of view in how to stand out in the market.”

In this week’s edition, I review HBO’s “Industry” (good), Apple TV’s “Slow Horses” (good), And FX’s “The Old Man” (also good).

Fans of “Blue Bloods” are likely feeling blue this fall as their show nears the end of its 14-season run on CBS.

The true measure of health for a prime-time series continues to be fluid where overall time-shifted data through seven days and streaming platforms should be factored in.

Disney+ also overdelivered on subscribers, adding 4.4 million (up 4%) now totalling 122 million subscriptions. Hulu (including its Hulu+Live TV) was up 2% to 51.1 million.

TikTok has filed two U.S. trademarks that aim to capitalize on its search popularity, opening its ad business up to new opportunities in the social media space – restaurants, retail, travel, and more.

TikTok has filed two U.S. trademarks that aim to capitalize on its search popularity, opening its ad business up to new opportunities in the social media space – restaurants, retail, travel, and more.