Digital Marketing

After announcing the beta version of its generative AI video system “Movie Gen,” Meta is looking to select filmmakers and content creators to help it develop the tool and gather industry feedback via a new pilot program.

“We will pause ads relating to US elections from serving in the US after the last polls close on election day, November 5th, 2024,” the company said in a post. Political advertisers in the U.S. spent more than $619 million on Google and Meta from the beginning of 2023 to the end of August 2024,

AI hiring systems are arbitrage. They allow recruiters to level up while employees stand still.

Advertisers working with audio believe measurement tools and innovative applications related to AI are failing to live up to their potential for podcasting, radio and streaming.

Unrivaled will start up in January – airing before the WNBA season – and will be available on Warner Bros. Discovery cable TV networks TNT and truTV as well as on the streaming platform, Max.

Netflix had 5.1 million new subscribers for Q3 vs. 8.05 million in Q2 – on the low side of expectations – and 50% of new subscribers signed up for its ad option in markets where it was available, the company said. Ad subscribers were up 35% vs. Q2.

Netflix had 5.1 million new subscribers for Q3 vs. 8.05 million in Q2 – on the low side of expectations – and 50% of new subscribers signed up for its ad option in markets where it was available, the company said. Ad subscribers were up 35% vs. Q2.

We started the week with “Happy’s Place” on NBC and we end it with “Poppa’s House” on CBS.

Penguin Random House’s senior director of advertising, Rochelle Clark, dives into the world of publishing. She talks about how reading can open minds to diverse perspectives and foster better communication in both work and life. In this episode of Brand Insider: BTS, Rochelle highlights the influence of today’s younger generation and how their reading habits

Prabhakar Raghavan, the company’s search and ads boss since 2018, will become chief technologist after deciding to “return to his computer science roots.”