Digital Marketing

Ninety-six percent of advertisers now know what principal media is. Ninety percent are uncertain whether agency recommendations for it serve their interests.

I’ve been thinking about political narratives this week, not just because of Graham Platner’s, but because I got pitched on a service capable of tracking how advertising impacts it.

CBS News management has reached out to the three remaining full-time “60 Minutes” correspondents — Lesley Stahl, Bill Whitaker and Jon Wertheim — following the firing of Scott Pelley, Sharyn Alfonsi and Cecilia Vega, the Guardian reports. And staffers wonder how the show will be reconstituted. “It is not going to look like ’60 Minutes’ in the fall,”

People for the Ethical Treatment of Animals (PETA) has sued the Washington Metropolitan Area Transit Authority (WMATA), charging that it blocked three PETA ads on the system because of a rule that prohibits “advertisements intended to influence members of the public regarding an issue on which there are varying opinions.” The complaint states, “For reasons unknown to

Like Trump, Weiss is an agent of change, but also an agent of chaos. Creating chaos in the workplace plays like a deliberate strategy for both of them.

The live “UFC Freedom 250” event is aimed at younger audiences. How young? Apparently those who watch “South Park,” according to one Paramount Skydance executive.

Dow Jones advised staffers this week that it plans to merge Publishing Editors and Platform Editors into “a single multiskilled digital production department,” Talking Biz News reports based on input from the IAPE union. The company also plans to reduce staff by ten positions and is inviting editors to volunteer for layoffs. Four members from

News now accounts for 8.6% of all FAST viewing hours, with some households consuming news content almost exclusively, according to a new report from Wurl, Demand Gen Report writes. But many advertisers still rely on broad genre- and channel-level exclusions that limit access to news inventory entirely, said Wurl CEO Dave Bernath. “Brand safety has

“Pattie Gonia backpacked 100 miles down the California coast in drag, raising funds for outdoor nonprofits,” according to “USA Today.”

The MRC has awarded its brand-safety accreditation to YouTube for the sixth consecutive year, and is expanding its coverage for the first time to include the platform’s Shorts video format.