Digital Marketing

Twitch is introducing parental control features, which include the ability for guardians to block their teen’s ability to broadcast livestreams on the platform.

The bill “may have the practical effect of discouraging lawful advertising for ordinary food and beverage products, including, for example, restaurant advertising,” the Association of National Advertisers and others tell lawmakers.

A federal judge has dismissed Google’s complaint against the Texas-based company SerpApi, which allegedly circumvented attempts to prevent it from scraping search results.

Google is testing new controls in Google Search Console, enabling publishers to opt content out of AI-generated search features while remaining visible in traditional search.

The analysis leveraged proprietary Acxiom data representing consumer decision-making, transaction value, purchase frequency, data availability, media mix and regulation of 10 markets: Australia, Brazil, China, France, Germany, India, Mexico, South Korea, the U.K. and the U.S.

Should media companies pursue more live TV, streaming deals, mobile, video or gaming opportunities? What’s the right mix? Much depends on where they are in the broad media-platform spectrum.

Over a 35-day viewing period of TV shows’ debut episodes, Netflix had eight of the top 25 shows and the three strongest shows overall, according to a CBS release citing Nielsen data.

The toy and family entertainment company spent $522 million on advertising and promotion last year, according to an SEC filing.

TelevisionStats.com lists Wikipedia as the “foundation” for its “Attention Score” popularity lists that are updated daily.

A federal judge has halted the $81 billion merger between Paramount and Warner Bros.Discoery for at least two weeks to give states that sued to challenge the deal more time to pursue their case, ABC News reports. District Judge Araceli Martínez-Olguín granted a temporary restraining office on Monday. “This is a critical first win in