Digital Marketing

Roku is at a 37% share of all open programmatic ads – down 29% from a 53% share in Q3 a year ago.

Audience tallies for “The Golden Bachelorette” do not appear to be keeping pace with the numbers for “The Golden Bachelor.”

The watermarks are embedded directly into AI-generated images, audio, text and video. Some call it a “game-changer” for advertisers and marketers.

Mounting legal pressure and potential AI competition hasn’t slowed down Google’s ads business — or at least not yet. On Tuesday, Alphabet reported third-quarter 2024 revenue of $88.3 billion, reflecting a 15% year-over-year increase, driven by strong performance across Google Services. The segment, which includes the company’s ad operations, generated $76.5 billion in revenue —

For the first time ever, YouTube’s ad and subscription revenue combined surpassed $50 billion during the past four quarters. YouTube TV, NFL Sunday Ticket and YouTube Music Premium are driving the growth.

For the first time ever, YouTube’s ad and subscription revenue combined surpassed $50 billion during the past four quarters. YouTube TV, NFL Sunday Ticket and YouTube Music Premium are driving the growth.

The turmoil continues over the decision to not endorse a Presidential candidate.

Rati Sahi Levesque takes the helm as the struggling company’s fortunes are finally improving.

The injunction “will put an end to Google’s active anticompetitive conduct,” Epic argues in papers filed Monday with the 9th Circuit Court of Appeals.

Pangis will oversee Netflix’s advertising sales and account management team for the U.S. and Canada.