Digital Marketing

Reddit grew its ad revenue across the funnel and boosted its daily active users, potentially elevating its status as a key promotional space in the competitive social-media landscape.

The company announced the publication of its prospectus related to its pending listing on the Euronext Amsterdam stock exchange and with it growth estimates for this year and next year.

Yahoo DSP will work with GeoEdge, which focuses on ad security and quality, to create a safer, more reliable ad environment for advertisers and their customers as malvertising continues to become a challenge across the ad industry.

Marketers are looking more and more at contextual placements and relying less and less on pure audience targeting.

In 2016, just after Trump was elected, researchers released a study showing only 30% of Millennials believed it’s essential to live in a democracy. I wonder what it is today?

“The only way you’re even measuring the value of this thing is that you have a giant portfolio of content that a trillion-dollar company made,” says Landgraf.

“The only way you’re even measuring the value of this thing is that you have a giant portfolio of content that a trillion-dollar company made,” says Landgraf.

Roku is at a 37% share of all open programmatic ads – down 29% from a 53% share in Q3 a year ago.

Roku is at a 37% share of all open programmatic ads – down 29% from a 53% share in Q3 a year ago.

Audience tallies for “The Golden Bachelorette” do not appear to be keeping pace with the numbers for “The Golden Bachelor.”