Digital Marketing

The FTC on Tuesday unveiled privacy charges against mobile data broker Mobilewalla, which allegedly obtained consumers’ location data from real-time bidding exchanges.

Walmart is the latest retailer to partner with the Aira app, providing free wayfinding service for sight-impaired shoppers.

Meta’s head of ads in the Americas, Alvin Bowles, has announced his departure from the social media company after holding the role for almost 18 months. Meta veteran Simon Whitcombe will take over Bowles’ position in North America.

In his new role, Kunz will be developing a new generation of the Sandy Hook shop’s “Precision Branding” methodology, incorporating AI to improve campaign planning, testing, forecasting and new data strategies.

“We are seeing an increased focus on planning and buying for attention, over pure reach, as more brands seek to maximize their return on investment and capitalize on the attention economy tools available to them,” says Dentsu Media’s Will Swayne.

Hugs can not only help people emotionally, but lower blood pressure and boost the immune system, according to the National Institutes of Health.

The News/Media Alliance called on the DoJ and FTC to take immediate action to end Google’s recent policy change that it believes puts legitimate, reliable media properties at risk of being removed from search results if they publish affiliate links or partner content.

Teen sings Crosby, Stills, Nash and Young’s “Our House” to her dad, who puts in his Air Pods to hear the song clearly.

To ensure its own global data traffic and expand connection capacity to more regions, Meta plans to build a fiber-optic subsea cable approximately 24,850 miles long – while avoiding tumultuous geopolitical climates.

Tech support scammers last month targeted eBay customers through fraudulent Google ads. Malwarebytes Labs identified multiple sponsored results created from at least four different advertiser accounts.