Digital Marketing

In February, “The Talk” on CBS will be replaced by a new afternoon soap, the first new soap on network TV in 25 years.

“Here’s why this partnership is so relevant and newsworthy…” Or so said Google’s NotebookLM when I prompted it to write a column explaining why you should care about its collaboration with Spotify.

The platform uses mobile and location technology, consumer surveys, and third-party data to map consumer movements, sequencing those movements over time to provide insights into consumer behavior.

Jamie Posnanski served as a senior executive at Accenture Song after it bought his agency avVenta in 2012. Graham Brown a MediaSense co-founder, will become executive chairman.

Western Union is using first-party data online to offset audience extensions via PubMatic’s Convert platform – designed for commerce media networks to manage and monetize online ad inventory across various formats like sponsored product listings, video, display and CTV.

As Meta builds out its Advantage+ ad tools suite, it wants advertisers to understand its processes and AI use in campaigns – specifically its “Andromeda” ad retrieval system, which it says marks a significant upgrade from its traditional ad-matching engine.

As Meta builds out its Advantage+ ad tools suite, it wants advertisers to understand its processes and AI use in campaigns – specifically its “Andromeda” ad retrieval system, which it says marks a significant upgrade from its traditional ad-matching engine.

A Washington appellate court has upheld Meta’s $25 million fine for violating a state law requiring online companies to disclose information about political ads — including their cost and sponsors, descriptions of the geolocations and audiences targeted, and number of impressions generated.

On Dec. 12, low-scorers in “Squid Game: The Experience,” an interactive immersive gaming attraction in NYC, will win free pizza for a year.