Digital Marketing

Snapchat is looking to further boost its premium in-app subscription service, Snapchat+ and will build off of last year’s holiday push by expanding its gift cards to physical stores like Target.

Google’s Optimization Score that provides recommendations to improve ad performance has been updated to highlight competitive pressures impacting impression share.

The evidence in the case “unequivocally” shows that Google doesn’t “artificially boost YouTube webpages over other webpages in Google search results,” the company argued Friday.

Ahead of tomorrow’s election, I’m summing up the major predictions data — polling, markets, odds, models, etc. — so we can track the pre- and post- of the outcome to see which proved most accurate. Happy voting.

This post contains sensitive content, which some people may find offensive or disturbing. It’s about Donald Trump. Click “read now” if you want to see it.

In an ironic twist, Russian agents have begun flooding the comments sections of news orgs and fact-checkers with even more disinformation.

While other streamers like Max and Disney+ are posting semi-regular profitability, Peacock is still losing big with a net loss of over $400 million in the most recent quarter and $9 billion since its launch a few years ago.

“The Neighborhood” dips a toe or two into Election Day waters Monday night on CBS and does not fall in and drown.

Only 60% of 18-year-olds had a license in 2022 compared to 80% in 1983, according to Department of Transportation data.

Democrats are more likely to favor endorsements, and Republicans are more likely to be against them.