Digital Marketing

Simpli.fi has announced AI-powered programmatic ad tools that the DSP will make available in January 2025 that automates creative, planning and media-buying processes.

It was the second consecutive year — and the third time in 11 years — ANA members picked “AI” as their word of the year. “Personalization” ranked No. 2 for 2024.

The FTC’s click-to-cancel rules require companies to let consumers cancel subscriptions through the same medium that was used to purchase them.

Interpublic this morning announced the sale of DUMBO-based digital agency Huge and the acquisition of Mumbai-based “ecommerce intelligence platform” Intelligence Node.

This year, scammers have ventured deeper into financial institutions. When I searched on a financial institution’s name and a list of Sponsored Ads appeared, I clicked on the link to access my account. And the first thing I thought of after the experience was – where is the AI to stop this type of scam?

“A Man On the Inside” and “Only Murders in the Building” both have leading men over 70 whose senior foibles are the shows’ principal source of comedy.

Increasing the non-traditional “alternative” measure results for TV/streaming shows comes as no surprise in the growing world of transitioning viewing measures.

Reider has run multibillion-dollar revenue across video, search, display and location product lines.

The addition of Audigent’s combined first-party publisher data and inventory network and sell-side distribution with Experian’s existing demand-side capabilities builds on the company’s identity technology to help clients gain a better understanding of customers.

The addition of Audigent’s combined first-party publisher data and inventory network and sell-side distribution with Experian’s existing demand-side capabilities builds on the company’s identity technology to help clients gain a better understanding of customers.