Digital Marketing

Sometimes I ask myself this question: The mantra we have heard our whole lives is some variation on “we must all stay informed,” but do we really have to?

The number of non-endorsers has jumped dramatically since the 2016 election.

Over the last 105 days, Democrat campaign ad spend has totaled $1.37 billion vs. Republicans’ ad spend of $913.9 million, ad analytics firm AdImpact says. For candidates’ campaign spend, the Harris campaign has spent $646.3 million vs. the Trump campaign at $358.8 million, while Democrat groups’ ad spending totals $726.1 million vs. Republican groups’ spend

Bluesky’s election integrity team and Head of Trust and Safety Aaron Rodericks will be “reviewing content for potential misinformation and unconfirmed information regarding claims about the U.S. election.” Users can report posts to the moderation service, which will remove content if it “encourages or glorifies intimidation or disruption in voting, tabulation, or certification.” Bluesky says

In “Weird Dream, balloon floats of Doug and the LiMu Emu deflate — is that the best takeaway brand message?

California resident Victor Cho alleges that Paramount violates the Video Privacy Protection Act — a Reagan-era law that prohibits video rental companies from sharing identifiable information about customers’ video-viewing history.

Snapchat is looking to further boost its premium in-app subscription service, Snapchat+ and will build off of last year’s holiday push by expanding its gift cards to physical stores like Target.

Google’s Optimization Score that provides recommendations to improve ad performance has been updated to highlight competitive pressures impacting impression share.

The evidence in the case “unequivocally” shows that Google doesn’t “artificially boost YouTube webpages over other webpages in Google search results,” the company argued Friday.

Ahead of tomorrow’s election, I’m summing up the major predictions data — polling, markets, odds, models, etc. — so we can track the pre- and post- of the outcome to see which proved most accurate. Happy voting.