Digital Marketing

The partnership with the filmmaker’s visual-effects company Lightstorm Vision is an effort to scale the creation of the company’s 3D entertainment experiences across live sports, concerts, feature films, and TV series.

The partnership with the filmmaker’s visual-effects company Lightstorm Vision is an effort to scale the creation of the company’s 3D entertainment experiences across live sports, concerts, feature films, and TV series.

Google must face claims that it violated an Illinois biometric privacy law requiring companies to obtain consumers’ written consent before collecting or storing scans of face geometry, a federal judge ruled Thursday.

The tool aims to help ensure that video and TV ads are correctly identified and registered across different platforms. It automates the process of checking if an ad’s ID is valid and provides the metadata associated with the ad.

Rejecting arguments that a TikTok ban violates the First Amendment, a federal appellate panel on Friday upheld a law that will result in a nationwide prohibition unless its parent company, China-based ByteDance, sells the app.

A new hard-boiled crime series set in the insular world of maple syrup production in Quebec emerges as one of the best new shows of 2024.

Sports is a great way to reach live viewers, but what if I told you there was another, more cost-efficient way. Allow me to introduce you to Saturday evening.

The company has now fully divested from its media business deals — something that never meshed well with its longtime communication operations.

Brian Wieser now estimates ad spending will expand 9.0% this year, excluding political advertising – more than twice the 4.3% expansion he forecast when he first benchmarked 2024’s outlook in September 2023.

Google CEO Sundar Pichai and OpenAI CEO Sam Altman expect to see AI innovations in 2025, but development will slow as companies prepare to release next generation of models.