Digital Marketing

The former Arkansas governor’s attempt to amend his lawsuit over fake ads by adding new allegations is untimely, the company argues.

“Many social media platforms are dangerous for children because they are designed to attract as many eyeballs as possible for as long as possible,” Florida’s attorney general argues.

BrightEdge data explains fragmentation, its impact on advertising and why Statcounter’s December estimate for Google’s global search market share dipped to 89.73%, falling below 90% for the first time since 2015.

“To just really manifest that connection in people’s minds and to hopefully alter the phenomenon — at least temporarily — to make people dream about you and the product together.”

As some political leaders and others direct blame at people and/or policies as wildfires ravage Los Angeles, Snapchat and its CEO are setting a different example.

Microsoft has released a pay-as-you go AI model allowing businesses to use on-demand agents for routine tasks, while Google now includes some AI features in its paid services for free. The tools will make advertising a very different industry in 2025 for agencies and brands.

The furniture retailer’s in-depth “Sleep Matters” report finds that 86% of U.S. adults would willingly trade anything fun for more ZZZs.

Planners are entirely out of their element when attempting to compete with machines in campaign optimization. Could a planner do the same calculations that machine learning does? Yes, but it would take months to do the same math that a machine does in milliseconds. Human planners are utterly outgunned in this competition.

Ranganathan Somanathan is a long-time Asia-Pacific media agency chief (Publicis Media, Omnicom Media Group, etc.). The out-of-home media shop also promoted several other key execs.

In this show, murders come on suddenly and without warning, and the old mythical West is a killing field.