Digital Marketing

Search-based interfaces supported by AI have become the next wave in conversational engines. As more companies use Reddit data to train their LLMs, the ad industry will see this trend increase.

IPG’s Magna and WPP’s GroupM this morning joined last week’s upgraded outlook by Dentsu, while Publicis’ Zenith has discontinued public reporting. The new Big 3 consensus: 2024 +9.3%; 2025 +6.1%.

Jon Wren will remain chairman-CEO, while IPG CEO Philippe Krakowksy will join Daryl Simm as co-presidents/COOs of the combined company, which will retain the Omnicom name and OMC ticker symbol.

Former Google employees have had a profound influence on AI. They have co-founded and led 14 of the top 50 AI startups, and have raised about $14.7 billion, accounting for nearly 28% of the funding for the top AI startups and have a combined valuation of $71.60 billion.

The “TV Blog” wishes to thank Conan O’Brien for stepping up to host next year’s Oscars on ABC.

The push for Spotify’s annual “Wrapped” feature reviewing users’ listening habits included a global OOH campaign celebrating Taylor Swift.

Google filed a lawsuit Friday to block the Consumer Financial Protection Bureau from placing its payment arm under federal supervision that would subject it to the same inspections as the ones it conducts with major banks and other financial institutions for potential violations of the law.

Not really, but that’s one recent tidbit in a newsletter that pokes fun at the industry created by agency veteran Dan Wald.

In Meta’s last major AI announcement of the year, CEO Mark Zuckerberg describes the release of Llama 3.3, the final generative AI model before Llama 4.

In Meta’s last major AI announcement of the year, CEO Mark Zuckerberg describes the release of Llama 3.3, the final generative AI model before Llama 4.