Digital Marketing

The deal with Adverity was struck by IPG Mediabrands’ Kinesso unit, and provides “connectors” to more than 600 vital media industry data suppliers.

“Ascential also believes that it is unlikely that any sale will be structured as a divestment of Hudson MX shares, as required for the purposes of a permitted dividend,” the board disclosed Wednesday.

The Digital Advertising Alliance is coming out with guidance for displaying the AdChoices icon to connected television viewers.

Kamala Harris looked at Trump as if he was a three-legged chicken – and in the process, she scored a visual victory in the televised debate.

The campaign unfolds across three videos featuring excerpts of banned books by Seattle authors, read by notable Seattle residents.

GenAI poses threats to journalists and other content creators, the Senators say.

Bluesky has been building out its in-app capabilities since it fully opened to the public in February as a decentralized alternative to X, aiming to provide users with a potentially less volatile space to commune since owner Elon Musk slashed the majority of X’s content-moderation team in 2022.

On Tuesday, 42 attorneys general demanded that Congress require cigarette-like Surgeon General warning labels on social-media apps to help raise awareness among children, teens and young adults.

Meta Platforms must face accusations that it violated Washington, D.C.’s consumer protection law by allegedly designing Facebook and Instagram in ways that would addict young users, a judge ruled this week.

While first-party data ranks as the No. tactic being used by ad execs to target consumers in response to restrictive privacy laws, contextual data is a close No. 2, according to findings of an ad industry survey released this morning by Proximic by Comscore.